Product Marketing Manager, Core Verticals

Accountabilities:

The Product Marketing Manager, Core Verticals will own the strategic foundation for how products are positioned, communicated, and brought to market across priority segments. This role requires a balance of market research, messaging expertise, cross-functional collaboration, and execution to ensure teams have the insights and tools needed to succeed.

• Own and evolve vertical positioning strategies, including value propositions, messaging frameworks, communication pillars, and market narratives.

• Develop and maintain go-to-market toolkits, including positioning documents, ideal customer profiles, target account guidance, sales enablement materials, and segment-specific resources.

• Translate complex market dynamics, buyer needs, competitive pressures, and industry trends into differentiated messaging strategies.

• Identify and validate marketable proof points, customer evidence, metrics, and claims that strengthen positioning across core segments.

• Conduct voice-of-customer research, win/loss analysis, and market intelligence initiatives to uncover buyer motivations and opportunities.

• Partner with competitive intelligence teams to transform research into actionable battlecards, positioning guidance, and sales resources.

• Create internal market reports and insights that inform strategy, product priorities, and future growth opportunities.

• Serve as the internal voice of the customer by bringing vertical expertise and market perspectives to Product, Sales, Customer Success, and leadership teams.

• Collaborate with go-to-market teams to ensure messaging is adopted, measured, refined, and continuously improved.

• Support alignment between customer segments by helping maintain consistent positioning across different market audiences.

Requirements: The ideal candidate has strong experience in product marketing, strategic go-to-market initiatives, and market research within a B2B technology environment. They should be comfortable developing market perspectives, influencing stakeholders, and turning insights into clear strategies and execution plans.

• 4+ years of experience in product marketing or a related strategic go-to-market role within a B2B SaaS company.

• Proven experience developing positioning, messaging, market narratives, and enablement materials that drive business outcomes.

• Strong research skills with experience conducting customer interviews, win/loss analysis, competitive research, and market analysis.

• Ability to synthesize complex information into clear, compelling stories for executives, sales teams, and customer-facing audiences.

• Strong understanding of buyer behavior, customer segmentation, and go-to-market strategy.

• Experience building and enabling sales and marketing teams through practical, scalable resources.

• Strong analytical mindset with the ability to interpret data, identify trends, and develop actionable recommendations.

• Excellent written and verbal communication skills with confidence presenting to both leadership and frontline teams.

• Ability to operate independently, manage ambiguity, and turn broad business challenges into structured plans.

• Experience collaborating cross-functionally with Product, Sales, Marketing, Customer Success, and Enablement teams.

• Familiarity with AI-powered tools and modern technologies to improve research, content development, analysis, and productivity.

Preferred qualifications:

• Experience working in vertical SaaS or specialized industry software.

• Background in self-care, healthcare-adjacent, medical aesthetics, salon, spa, or service-based industries.

• Experience supporting SMB-focused products and customer segments.

• Experience with pricing, packaging, market strategy, consulting, or market research.

• Familiarity with regulated industries and complex customer buying environments.

Benefits:

• Competitive base salary range:

• $91,500 - $114,100 annually for candidates located in NYC, the San Francisco Bay Area, and Seattle.

• $83,000 - $114,000 annually for candidates in other U.S. locations.

• Eligibility for variable compensation opportunities in addition to base salary.

• Fully remote work environment with flexibility to work from a location of choice.

• Monthly work-from-home stipend to support a productive remote setup.

• Medical, dental, vision, and life insurance coverage.

• 401(k) plan with company match.

• Flexible vacation policy to support work-life balance.

• Family planning resources and specialized support programs.

• Equity opportunities allowing employees to participate in company growth.

• Learning and development resources through dedicated employee programs.

• Opportunity to work on challenging projects with a collaborative and innovative team.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1