Manager, Product Marketing

Accountabilities

• Lead and mentor a team of Product Marketing Managers, providing coaching, feedback, career development, performance management, and resource planning.

• Own go-to-market strategies for the assigned product portfolio, coordinating cross-functional teams to support successful launches, campaigns, adoption, and market growth.

• Guide the development of clear, differentiated, and compelling product positioning and messaging frameworks that effectively communicate product value.

• Partner with Product Marketing leadership to develop and execute the broader product marketing roadmap, aligning priorities with business objectives and establishing measurable team goals and KPIs.

• Collaborate closely with Product Managers and Engineering teams to ensure the marketing organization understands product capabilities, customer value, and upcoming releases.

• Build strong partnerships with Product, Sales, Marketing, Engineering, and other stakeholders to ensure consistent execution of product marketing strategies.

• Lead the development of sales enablement programs, training, tools, and resources that equip sales teams with the knowledge needed to effectively position and sell products.

• Establish and improve scalable product marketing processes, standards, and ways of working to increase team effectiveness and consistency.

• Evaluate and manage third-party tools and platforms that enhance product marketing capabilities, productivity, and operational efficiency.

• Guide the creation of high-impact product marketing assets, messaging, campaigns, and content designed to increase product awareness, adoption, and demand.

• Analyze market trends, customer needs, competitive landscapes, pipeline performance, lead-generation results, and other relevant data to inform strategic decisions.

• Identify opportunities to differentiate products and develop innovative campaigns and strategies that support sustainable growth.

• Represent product marketing in cross-functional leadership discussions and influence strategic decisions through customer, market, and commercial insights.

• Foster a culture of market expertise, collaboration, accountability, innovation, and continuous improvement across the product marketing function.

Requirements

• 10+ years of professional experience, ideally with significant experience in Product Marketing within a SaaS or technology environment.

• 3-5 years of experience in a supervisory or people-management role, with a demonstrated ability to coach, develop, and motivate high-performing teams.

• Bachelor’s degree or post-secondary diploma in Engineering, Business, Marketing, Computer Science, or a related discipline is highly valued.

• Strong understanding of product development, product marketing, go-to-market strategy, positioning, messaging, and marketing principles.

• Demonstrated ability to analyze market trends, customer needs, competitive landscapes, and business data to develop effective strategies.

• Experience creating sales enablement tools, training programs, and customer-facing or sales-facing product materials.

• Strong analytical skills and the ability to interpret performance data and translate insights into actionable decisions.

• Deep understanding of customer needs, motivations, and pain points, with the ability to turn those insights into compelling product marketing strategies.

• Proven experience developing and optimizing product marketing processes, standards, frameworks, and operating models.

• Strong competitive intelligence and differentiation skills, with the ability to identify market opportunities and strengthen product positioning.

• Excellent stakeholder management and communication skills, with the ability to build trusted relationships across Product, Engineering, Sales, Marketing, leadership, customers, partners, and industry stakeholders.

• Innovative and creative mindset with the ability to develop differentiated marketing campaigns and strategies.

• Strong organizational skills and the ability to manage multiple priorities in a fast-moving, evolving environment.

• Comfortable taking ownership, adapting to changing priorities, and contributing beyond narrowly defined responsibilities.

• A collaborative leadership style focused on inclusion, continuous learning, accountability, and professional development.

Benefits

• Hiring base salary range of $120,000-$170,000 USD, with actual compensation determined by factors including skills, qualifications, education, experience, and location.

• Flexible working arrangements supporting remote and virtual collaboration.

• Home office reimbursement program.

• Competitive medical and dental benefits.

• Retirement savings program.

• Baby bonus and parental leave top-up program.

• Online learning and professional networking opportunities.

• Electric vehicle purchase incentive program.

• Flexible hybrid work model where applicable, with access to office environments.

• Cloud-based collaboration tools and support for asynchronous work.

• Work-life balance initiatives and virtual opportunities for team connection and engagement.

• Opportunity to lead a growing product marketing function and influence product strategy and market growth.

• Inclusive workplace committed to equal employment opportunities and accessibility.

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