Head of GTM, Antidepressants Support App

Accountabilities

• Lead the 0→1 go-to-market strategy, beginning with structured user discovery and experimentation to identify target segments, product-market fit, positioning, and messaging.

• Conduct user interviews, cohort analysis, retention analysis, and other research to understand who engages with the product, why they stay, and what drives long-term value.

• Develop and validate positioning and messaging through live market experiments, translating insights into recommendations for product and growth priorities.

• Build and test acquisition channels across organic, paid, content, referral, and other relevant growth motions, prioritizing efficient and repeatable sources before scaling investment.

• Own App Store Optimization end-to-end and develop organic growth through ASO, content, and referral loops.

• Establish and manage paid user acquisition across channels such as Meta, Google UAC, TikTok, and Apple Search Ads, with clear CAC, LTV, and ROAS targets.

• Build privacy-compliant growth measurement and attribution infrastructure using tools such as AppsFlyer or Adjust, SKAdNetwork, and server-side events.

• Own the full conversion funnel from installation and activation through trials and subscriptions, using lifecycle marketing and experimentation to improve retention and monetization.

• Partner with product teams on paywalls, pricing, trial mechanics, user journeys, and other initiatives that influence conversion and lifetime value.

• Build a lean, high-performing growth team and establish effective collaboration with product, analytics, and data functions.

• Provide leadership with clear reporting on product-market fit, acquisition efficiency, retention, monetization, and overall growth performance.

• Deliver early milestones including a validated PMF thesis, at least one repeatable acquisition channel, increased organic install contribution, and reliable privacy-compliant measurement.

Requirements

• 6+ years of experience in growth or go-to-market roles for consumer mobile applications, including hands-on experience taking products through or close to product-market fit.

• Proven ability to discover and validate acquisition channels, conduct positioning experiments, and translate retention signals into repeatable growth strategies.

• Hands-on experience with App Store Optimization and paid user acquisition, ideally across multiple major mobile advertising platforms.

• Strong data fluency, including cohort analysis, retention analysis, CAC-to-LTV modeling, attribution, incrementality testing, and performance measurement.

• Practical knowledge of the mobile growth ecosystem, including AppsFlyer or Adjust, Meta, Google UAC, Apple Search Ads, TikTok, Mixpanel or Amplitude, Firebase, and GA4.

• Experience launching consumer mobile products in the United States and/or Western Europe, with a strong understanding of app-store dynamics and privacy requirements such as GDPR and Apple’s App Tracking Transparency framework.

• Experience in healthtech, wellness, regulated consumer products, or another trust-sensitive B2C environment is highly valued.

• Genuine interest in mental health and mission-driven products, with the judgment to balance growth objectives against user trust, privacy, and compliance considerations.

• Personal experience with antidepressants is highly preferred.

• Strong leadership, communication, experimentation, and analytical skills, with the ability to operate effectively in an early-stage, ambiguous environment.

• Ability to work hands-on while also establishing the strategy, processes, measurement systems, and team structure required for future scale.

Benefits

• Opportunity to lead the 0→1 go-to-market strategy for an early-stage mental health technology product.

• Significant ownership and autonomy across product-market fit, growth strategy, acquisition, retention, and monetization.

• Opportunity to build and lead a lean growth team as the product scales.

• Exposure to an international, mission-driven environment focused on expanding access to evidence-based mental health solutions.

• Fully remote working model.

• Opportunity to shape growth practices in a regulated and privacy-sensitive consumer category.

• Competitive compensation package; salary details to be determined.

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