Director, Product Marketing, Legal & Insurance

Accountabilities:

• Lead the development and execution of product marketing strategies for solutions serving the legal and insurance markets.

• Define and own product positioning, messaging frameworks, and differentiated market narratives across products and customer segments.

• Develop and execute go-to-market strategies for product launches, feature rollouts, and market expansion initiatives.

• Collaborate closely with Product, Sales, Marketing, Customer Success, and Growth teams to align messaging, commercial strategy, and customer engagement efforts.

• Create and maintain high-impact sales enablement materials including battlecards, competitive analyses, onboarding content, and sales playbooks.

• Develop thought leadership content such as white papers, case studies, solution briefs, presentations, and customer-facing collateral.

• Partner with demand generation and growth marketing teams to support campaigns that drive pipeline growth, product adoption, and measurable business outcomes.

• Conduct market research and competitive intelligence analysis to identify customer needs, industry trends, pricing insights, and market opportunities.

• Support customer advisory board initiatives, executive presentations, and strategic event messaging.

• Translate complex technical concepts into clear, compelling, and business-focused narratives for multiple audiences.

• Drive cross-functional alignment and influence stakeholders across technical, commercial, and executive teams.

• Contribute to the ongoing evolution of product marketing processes, operational effectiveness, and strategic growth initiatives.

Requirements:

• 8+ years of experience in product marketing, solutions marketing, or related strategic marketing roles within B2B SaaS, health technology, or data-driven industries.

• Previous leadership experience with the ability to influence cross-functional teams and drive strategic initiatives in complex organizations.

• Proven expertise in developing differentiated product positioning, messaging strategies, and go-to-market plans.

• Strong ability to translate technical concepts into customer-focused business value propositions.

• Exceptional storytelling, communication, and presentation skills with experience engaging executive stakeholders and external audiences.

• Strong collaboration and stakeholder management skills across Product, Sales, Marketing, and Customer Success teams.

• Strategic mindset combined with the ability to execute hands-on marketing initiatives and deliver measurable results.

• Experience developing sales enablement content, competitive intelligence materials, and thought leadership campaigns.

• Strong analytical and market research capabilities with the ability to leverage insights to inform strategy and positioning.

• Ability to thrive in fast-paced, high-growth, and highly collaborative environments.

• Interest or demonstrated potential to grow into future people leadership responsibilities.

• Experience within healthcare, legal, insurance, or highly regulated industries is considered an advantage.

Benefits:

• Competitive total compensation package with performance-based incentives.

• Opportunity to work remotely within the United States.

• Exposure to high-growth, innovation-driven technology and healthcare environments.

• Collaborative and mission-focused workplace culture.

• Opportunities for career advancement and long-term professional development.

• Inclusive and diverse work environment that values belonging and collaboration.

• Access to impactful projects that contribute to the advancement of healthcare data and technology solutions.

• Comprehensive employee support programs and wellness initiatives.

• Flexible and modern work environment designed to support productivity and work-life balance.

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