The Challenge
IMCS Group's advertising platform is the fastest-growing revenue engine for merchants and brands reaching local customers. You'll own product positioning, go-to-market strategy, and cross-functional execution to scale enterprise advertiser adoption in a rapidly expanding ads business.
Your Mission
Conduct original advertiser research and competitive analysis to define platform positioning and core value propositions for enterprise segment
Map audience segments (merchants, agencies, partners) and surface 3-5 product roadmap opportunities backed by data
Launch messaging framework and positioning collateral for 2+ new features or platform capabilities
Build stakeholder alignment across Product, Sales, and Strategy on Q2 GTM priorities and success metrics
Execute full go-to-market launch for major ads product with documented adoption and engagement lift vs. baseline
Scale marketing programs across 3+ customer segments with repeatable playbooks (webinars, case studies, demand gen)
Drive 25%+ increase in advertiser platform adoption through targeted campaigns and messaging optimization
Establish PMM function roadmap: hire/mentor 1+ junior PMM, document repeatable GTM process, build marketing/product feedback loops
KPIs You'll Own
Advertiser Activation Rate
% of new enterprise advertisers completing first campaign within 30 days of onboarding
Feature Adoption
% of active advertisers using promoted new features within 60 days of launch
CAC Payback Period
Months to recoup customer acquisition cost through lifetime value
GTM Velocity
Time from positioning finalized to campaign launch with impact metrics
Advertiser NPS/CSAT
Net Promoter Score and satisfaction with platform positioning and ease of use
Tools & Stack
Your Team
Your Manager
Head of Ads & Promotions Marketing or VP Product Marketing (not specified)
Current Team
Growing Ads & Promotions Marketing team; cross-functional partnerships with Product, Engineering, Sales, Analytics, Strategy
New role to scale PMM function and lead enterprise advertiser strategy
The Package
Salary
$130K-$160K base
Remote
100% Remote (note: job posting says ONSITE but description says 100% Remote-clarify on first conversation)
Benefits & Perks
Company Intelligence
IMCS Group operates an e-commerce and advertising platform connecting merchants and brands with local audiences. Their ads platform is becoming the primary marketing channel for CPG, restaurant, and local retail advertisers, with rapid growth in enterprise adoption.
Customers
Enterprise advertisers, CPG brands, restaurants, agencies, local merchants
Culture
Fast-moving, data-driven, cross-functional collaboration with focus on measurable business impact
Is This Role For You?
- You've shipped 3+ successful GTM launches and can tie them to adoption or revenue metrics
- You're fluent in SQL and comfortable deep-diving analytics; you don't need a data analyst to validate your hypotheses
- You've worked in adtech, CPG, restaurant, or local commerce and understand advertiser pain points
- You thrive in ambiguity and can move between strategy (positioning, roadmap influence) and execution (campaign ops, collateral) without friction
- You have 6+ years PMM or product experience and proven ability to build consensus across competing priorities
- You're looking for a pure strategic role with minimal hands-on execution-this manager will own tactical GTM delivery
- You lack data literacy or discomfort with SQL/analytics-this role requires independent analysis to drive decisions
- You've never worked in B2B SaaS, adtech, or enterprise sales environments-the buyer sophistication and sales motion are different
Interview Process
Recruiter Screen
Background, motivation, PMM/product experience, adtech or CPG familiarity
Hiring Manager (Head of Ads Marketing)
Deep dive on GTM case studies, cross-functional leadership, how you'd approach positioning and launch strategy
Product Leadership Panel
Chief Product Officer and/or Head of Product Strategy-discussion of product roadmap influence, research methodology, stakeholder collaboration
Sales/Strategy Stakeholder
Sales leader or Business Strategy executive-how you'd support sales enablement, messaging validation, go-to-market sequencing
Case Study/Work Sample
Optional: present a prior GTM launch with positioning, messaging, tactics, and results (anonymized)
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.