What you'll do
About the Company / Protocol
We are supporting a leading institutional-grade RWA (real-world asset) DeFi protocol focused on tokenized credit, real-yield products, and fully collateralized, composable primitives. Emphasis is placed on robust risk management, on-chain transparency, legal structuring, and credit enhancement to meet the standards of traditional financial institutions.
As they grow their token coverage and institutional footprint, they are seeking a GTM/BD to build, execute, and scale go-to-market strategies with institutional partners such as financial companies, hedge funds, banks, and market makers.
Role
Senior Go-to-Market / Institutional Business Development (multiple hires possible)
Focus areas:
Traditional finance institutions (banks, hedge funds, asset managers, market makers, custodians)
DeFi ecosystem partnerships (major protocols, vaults, DEXs, aggregators)
Asset origination partnerships (credit funds, lenders, originators)
Key Responsibilities
Build and execute institutional GTM strategy from scratch
Originate, negotiate, and close large allocations from hedge funds, private credit funds, bank treasury desks, family offices, etc.
Own the full partnership lifecycle: outreach → pitch → due diligence → structuring → onboarding → ongoing relationship management
Translate institutional requirements into product, legal, and liquidity solutions
Work closely with product, risk, and investment teams to design bespoke offerings
Represent the protocol at top-tier conferences, private dinners, and industry forums
Requirements
5-10+ years in institutional sales, relationship management, or business development within fintech, crypto, or traditional fixed-income/credit markets
Existing warm relationships with decision-makers at macro hedge funds, credit funds, bank treasury/prop desks, market makers, or custodians
Deep understanding of tokenized real-world assets, private credit, and DeFi yield mechanics
Proven track record of closing $50M-$500M+ deals or allocations
Exceptional communication and presentation skills
Mandarin/Cantonese fluency strongly preferred (significant advantage)
Location: Fully remote, strong preference for North America (NYC/SF) or Asia-Pacific (Singapore/HK/Taiwan/Tokyo/Seoul) time zones
Ready when you are
Interested in this role?
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Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.