The Challenge
fulll is the next-gen SaaS platform helping 1,300+ accounting firms reclaim time from admin drudgery. You'll own the go-to-market strategy for their flagship Accounting product line—building PMM from the ground up while translating complex regulatory shifts into growth opportunities.
Your Mission
Map competitive landscape and articulate differentiated positioning for Comptabilité gamme vs. incumbents
Develop core messaging framework and value proposition translating product features into accountant/firm outcomes
Create launch playbook for next scheduled feature release (GTM, battlecards, activation plan)
Establish baseline KPI tracking (adoption, engagement, NRR impact) for Comptabilité product line
Execute 2-3 full product launches with coordinated sales/CS/marketing activation and measured impact
Build deep market intel reports on regulatory trends (e-invoicing, automation) feeding roadmap influence
Develop customer case studies and ROI calculators demonstrating Comptabilité value (time/cost savings metrics)
Achieve measurable uplift in feature adoption and upsell velocity for Comptabilité + CRM product bundle
KPIs You'll Own
Feature Adoption Rate
% of Comptabilité module users activating new releases within 30 days of launch.
Customer Engagement Score
Composite metric combining login frequency, feature usage breadth, and support ticket reduction.
Net Revenue Retention (NRR) - Comptabilité
Growth from existing Comptabilité customers via upsell and cross-sell to adjacent modules.
Launch Velocity
Time from feature readiness to full GTM execution (messaging, sales enablement, activation live).
Win Rate vs. Competitors
Closed deal conversion rate where Comptabilité messaging/positioning was active differentiator.
Tools & Stack
Your Team
Your Manager
Head of Product Marketing (in-build)
Current Team
PMM function under construction; will collaborate cross-functionally with Product, Growth Marketing, Sales, Customer Success
New role; building PMM discipline from foundation
The Package
Salary
€45K-€55K base
Remote
Hybrid: Lyon or Aix-en-Provence based, up to 3 days/week remote
Benefits & Perks
Company Intelligence
fulll is a 21-year-old next-gen SaaS platform simplifying accounting operations for expert accountants and firms. They've built 1,300+ customer relationships and support 200,000+ companies, with a 2030 ambition to reach 1M SMEs. Positioning: intelligently automate admin work so accountants can be strategic advisors again.
Founded
2003
Customers
1,300+ accounting cabinets; 200,000+ businesses
Culture
User-centric, deep product-obsessed, building PMM as strategic discipline; punchy, no-fluff communication style
Is This Role For You?
- You have 3+ years B2B SaaS product marketing experience with trackable launch wins and adoption metrics
- You genuinely understand accounting software UX, regulatory compliance, or professional services workflows (or learn fast)
- You thrive in building functions from scratch—comfortable with ambiguity and defining standards yourself
- You're analytically grounded: obsessed with KPIs, competitive win/loss analysis, and quantifying messaging impact
- You expect a fully staffed PMM team on day 1 or need top-down strategic clarity before executing
- You're unfamiliar with B2B SaaS GTM, metrics, or sales/CS collaboration—accounting domain alone won't carry you
- You prefer creative storytelling over data-driven positioning and won't test/iterate messaging
Interview Process
Initial Screening
Recruiter call: background in PMM, product launches, SaaS GTM experience review
PMM Hiring Manager Round
Head of Product Marketing: deep dive on positioning frameworks, competitive strategy, launch playbooks you've owned
Cross-Functional Panel
VP Product + Senior Sales leader: evaluate collaboration style, ability to translate features to customer outcomes, domain fluency
Case Study / Take-Home
Optional: positioning brief or competitive messaging deck for accounting/finance software segment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.