The Challenge
Files.com is a $35M+ profitable SaaS company with best-in-class NPS and 250+ glowing G2 reviews-but the market doesn't fully know it yet. As VP of Product Marketing, you'll translate customer love into enterprise positioning and messaging that opens doors at Fortune 500 companies and accelerates pipeline growth alongside a CEO who gets marketing.
Your Mission
Audit and document current messaging across all customer touchpoints; identify gaps and inconsistencies vs. competitive positioning
Co-develop messaging framework and ICP definition with CEO and CRO using Force Management methodology
Launch 2-3 high-impact campaign briefs tied to enterprise buyer priorities (security, ease of use, scale)
Build product marketing playbook: positioning docs, battlecards, sales enablement, and campaign templates
Execute 4+ integrated campaigns driving measurable pipeline lift and enterprise account wins
Establish quarterly messaging reviews and competitive intelligence process; maintain living positioning docs
Launch thought leadership and executive visibility program (CEO/CRO content, speaking, analyst relations)
Hire and onboard 1-2 product marketing team members; document process and hand off initial projects
KPIs You'll Own
Pipeline Influenced
Track net new enterprise pipeline sourced or accelerated directly by product marketing campaigns and messaging
Win Rate vs. Competitors
Measure win/loss data by competitor to validate messaging effectiveness in enterprise deals
Sales Enablement Adoption
Monitor battlecard usage, messaging adoption in sales calls, and sales feedback on materials quality
Campaign Engagement Metrics
Track email open rates, content downloads, webinar attendance, and demo requests by campaign
G2/Review Site Share of Voice
Monitor review volume, sentiment, and competitive positioning on third-party review platforms
Tools & Stack
Your Team
Your Manager
CEO (who has B2C growth and engineering background)
Current Team
Reporting directly to CEO and collaborating daily with CRO. Starting solo; will hire 1-2 PMM team members within 6 months
Building out the product marketing function; this is foundational
The Package
Salary
$180K-$240K
Variable
Performance-based bonus (typical 20-30% for VP-level roles)
Equity
Significant equity package (private equity-backed, profitable business)
Remote
On-site in Austin, TX headquarters (26th floor downtown, adjacent to CEO and CRO)
Benefits & Perks
Company Intelligence
Files.com is a profitable, founder-led SaaS company powering secure file transfer and automation for 4,000+ global enterprise customers (Target, UPS, Marriott, GoPro, Canonical, Leica, DirecTV). They've built a $35M+ ARR business with just 70 people by hiring high-output operators who move fast and own outcomes. Backed by $46.5M from Riverwood Capital, they're scaling intentionally with best-in-class product market fit.
Team Size
70
Funding
$46.5M from Riverwood Capital (private equity-backed, profitable)
Customers
4,000+ global brands including Target, UPS, Marriott, GoPro, Canonical, Leica, DirecTV
Culture
Fast-moving, ownership-driven team that thrives in-person. Nearly 250 G2 reviews with highest category ratings. CEO is both engineer and B2C marketer. CRO is messaging expert fluent in Force Management framework.
Is This Role For You?
- You've been a Product Marketing Manager or Senior PMM at a B2B SaaS company and are ready to lead strategy and own a full function
- You're obsessed with customer language and can translate deep product/customer understanding into sharp, credible messaging that resonates with enterprise IT buyers
- You thrive in high-ownership roles where you sit shoulder-to-shoulder with leadership and have direct input on company narrative and positioning
- You're comfortable in on-site, collaborative environments and actually want daily face-time with the CEO and CRO for tight feedback loops
- You've run campaigns or led positioning work that directly influenced pipeline, win rates, or market perception
- You need or prefer remote work; this role is 100% on-site in Austin, TX by design
- You're looking for a brand/creative marketing role; this is strategy, messaging, and enterprise positioning-not design or ad campaigns
- You've never worked in B2B SaaS or don't understand enterprise IT buyer motives and sales cycles
- You prefer working independently; this role requires constant collaboration with leadership and cross-functional teams
Interview Process
Screening Call
Hiring team (likely CEO or CRO) will assess your product marketing background, enterprise GTM experience, and messaging philosophy
Strategic Assessment
You'll be asked to analyze Files.com's positioning, messaging gaps vs. competitors, and propose 1-2 messaging frameworks or ICP refinements
Executive Panel
Full meeting with CEO, CRO, and potentially one other leader to assess fit, strategic vision alignment, and leadership style
Reference Calls
Expect references from peers or direct reports who can speak to your ownership, output quality, and cross-functional leadership
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.