The Challenge
Farsight is building the agentic AI platform transforming financial services workflows-helping investment banks and PE firms automate what takes 80% of their time. You'll own positioning, messaging, and GTM across four verticals, competing against chatbots and generic AI to prove categorical difference.
Your Mission
Develop and lock messaging framework that differentiates Farsight from chatbots across IB, PE, wealth management, and hedge funds verticals
Build core sales toolkit (pitch decks, ROI calculators, objection guides) tailored to Partner/MD/CIO buyer personas
Launch weekly product email strategy and establish scalable prospect/customer communication cadence
Conduct 5-10 win/loss interviews and competitive intelligence briefing to inform messaging and sales battlecards
Execute full GTM for 2+ product launches, measuring adoption and market resonance through sales velocity and win rates
Establish Farsight as thought leader in financial services AI via LinkedIn presence and 3+ analyst relations or speaking placements
Optimize pricing and packaging strategy in partnership with Sales and Product; model and present 2-3 pricing scenarios with impact projections
Scale customer communications across funnel; achieve 25%+ engagement on product emails and 3+ case studies published
KPIs You'll Own
Sales Win Rate by Vertical
Track win/loss by buyer type to validate messaging effectiveness and identify where positioning needs refinement.
Product Email Engagement (Open/Click-through)
Measure weekly email strategy performance to optimize messaging and cadence.
Sales Collateral Usage & Feedback
Monitor which decks, ROI calculators, and objection guides drive deal velocity; gather field feedback monthly.
GTM Launch Metrics (Time-to-adoption, Awareness)
Track launch velocity, prospect awareness, and time-to-first-deal for new features and integrations.
Competitive Positioning
Quarterly win/loss analysis and competitive intelligence reports to validate differentiation story.
Tools & Stack
Your Team
Your Manager
Not specified-likely CMO or VP of Marketing
Current Team
You'll work closely with Sales team, Helen (mentioned for customer comms), Product, and exec leadership from Evercore, General Atlantic, Menlo Ventures backgrounds
Core backfill-product marketing function exists but needs experienced PMM to execute full toolkit
The Package
Salary
$140K-$165K base
Equity
Likely present for early-stage fintech AI startup (not disclosed)
Remote
On-site in Manhattan, 4 days/week (Fridays remote only)
Benefits & Perks
Company Intelligence
Farsight AI is an agentic AI platform enabling financial services firms (investment banks, PE, wealth management, hedge funds) to fully automate high-nuance workflows. The team blends deep financial expertise from Evercore and General Atlantic with AI engineering from Amazon, Hugging Face, and MIT Media Lab. They're solving a real problem: institutions spend 80% of time on data gathering and first drafts instead of analysis and refinement.
Customers
Investment banks, private equity firms, wealth management, hedge funds
Culture
Hiring for excellence, founders/engineering-first mentality, in-person Manhattan-based, collaborative with Sales and Product
Is This Role For You?
- You've shipped messaging and positioning that moved the needle in B2B SaaS-and you can articulate why it worked
- You speak financial services or enterprise software; you understand buyer sophistication and trust in AI adoption
- You love sales partnerships-you'll spend time in the field understanding what closes deals and iterating accordingly
- You're comfortable owning both strategy (pricing, positioning) and execution (writing collateral, managing cadence)
- You need remote flexibility-4 days/week in-office Manhattan is table stakes
- You've never worked at a B2B SaaS company or lack hands-on PMM execution (strategy-only won't work here)
- You're uncomfortable with early-stage velocity and ambiguity-titles and processes are emerging
Interview Process
Screening call
Confirm PMM background and interest in fintech AI; assess familiarity with financial services buyer psychology
Portfolio/case study review
Walk through 1-2 positioning projects, GTM launches, or sales collateral you've led-what moved the metric?
Hiring manager conversation
Deep dive on Sales partnership approach, competitive positioning, and how you'd handle messaging across 4 verticals
Team meeting
Likely meet Sales leadership and Product to assess fit and get a sense of day-to-day collaboration
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.