The Challenge
Beckman Coulter Life Sciences (part of Danaher's diagnostics powerhouse) needs a strategic storyteller to own the go-to-market engine for their automation portfolio. You'll translate complex lab science into killer positioning that drives adoption across global researchers and scientists—at the speed of life.
Your Mission
Audit current LSA product positioning, competitive landscape, and customer perception through win/loss analysis and field interviews
Define and socialize differentiated value propositions and messaging architecture for the automation portfolio across 2-3 flagship products
Build alignment with Product, Sales, and Commercial teams on GTM priorities and launch readiness metrics
Establish baseline funnel and sales enablement gaps; propose first-round content and tool improvements
Execute end-to-end go-to-market strategy for 1-2 major product launches, delivering positioning, sales collateral, customer campaigns, and digital assets
Lead cross-functional commercialization planning that lifts product adoption KPIs and sales conversion by 15%+
Scale product content and enablement ecosystem with standardized templates, scientific writing processes, and digital marketing workflows
Deliver quarterly GTM performance reviews with win/loss insights, competitive intelligence, and recommendations for portfolio repositioning
KPIs You'll Own
Product Launch Success Rate
% of launches meeting revenue targets and adoption milestones within 6 months of go-to-market
Sales Conversion Lift
Month-over-month improvement in win rate and average deal velocity for automation-focused products
Customer Awareness & Consideration
Indexed lift in brand awareness, message resonance, and purchase intent among target researcher segments via quarterly surveys
Content & Enablement Adoption
% of sales team actively using product marketing collateral, win/loss rates by content type, and field feedback scores
Competitive Win Rate
Benchmarked win % against key competitors; directional improvement in head-to-head positioning
Tools & Stack
Your Team
Your Manager
Chief Commercial Officer or VP Commercial Strategy (implied Danaher reporting structure)
Current Team
Product marketing team (size TBD); matrixed support from Product, Sales, Commercial, Digital, Scientific Writing, and Field Marketing
New role or expansion—team composition to be determined
The Package
Salary
$160K-$200K base
Variable
15-20% annual bonus (typical for VP-level Danaher roles)
Equity
Likely eligible for Danaher stock options or restricted stock units
Remote
On-site in Paris, Île-de-France. Danaher roles typically offer hybrid flexibility post-onboarding, but this is a leader-facing, cross-functional hub role.
Benefits & Perks
Company Intelligence
Beckman Coulter Life Sciences is one of Danaher Corporation's 15+ operating companies, leading innovation in diagnostics, automation, and biotechnology since 1935. With 3,300+ global colleagues—many with lab backgrounds—they partner with researchers to accelerate life-saving therapies and solve complex scientific workflows through automation and intelligent instrumentation.
Founded
1935
Team Size
3300
Funding
Privately held; part of Danaher Corporation (NYSE: DHR)
Customers
Research institutions, clinical labs, pharmaceutical and biotech companies, hospital networks globally
Culture
Science-driven, mission-focused on human health. Strong emphasis on continuous improvement (Danaher System), cross-functional collaboration, and belonging. 'Innovations for scientists by scientists.'
Is This Role For You?
- You've led product marketing for B2B life sciences or diagnostics companies—translating complex science into win-worthy messaging is in your DNA
- You thrive owning end-to-end GTM strategy: positioning, launches, sales enablement, and customer-backed validation; you measure impact, not activity
- You're comfortable managing cross-functional teams and stakeholders (Product, Sales, Commercial, Digital) with influence, not just authority
- You understand automation workflows, scientific customer pain points, and the lab/research buyer's journey; you can speak their language
- You're energized by a 1,300+ company culture rooted in continuous improvement and innovation—not corporate theater
- You're a pure demand-gen marketer or brand manager—this role demands deep product strategy and go-to-market execution ownership
- You prefer remote work; Paris on-site is non-negotiable for cross-functional leadership and lab/customer immersion
- You're uncomfortable with ambiguity or leading without full authority—you'll need to drive alignment through influence and data in a matrixed environment
- You lack life sciences or B2B technical marketing credibility—the team and customers will sniff out surface-level science quickly
Interview Process
Recruiter Screen
Background, product marketing experience, life sciences depth, leadership track record, and Paris relocation timeline
Hiring Manager + PMM Leadership
Deep dive on GTM strategy philosophy, cross-functional collaboration examples, product launch case study, and understanding of automation/diagnostics workflows
Commercial & Product Leadership Panel
Meet VP of Sales, VP of Product, and Commercial Strategy lead; discuss portfolio positioning, customer insights, and alignment philosophy
Danaher System Deep Dive
Discussion of continuous improvement mindset, lean methodology experience, and fit with DBS culture
Executive Interview
VP Commercial or Chief Commercial Officer interview; strategic vision, market/competitive outlook, and team scaling plans
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.