GTM Engineer

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape. Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

How you will contribute

We are seeking a highly motivated and strategic Go-To-Market (GTM) Engineer to support and accelerate our revenue growth initiatives. This role operates at the intersection of Sales, Marketing, and Revenue Operations, partnering closely with customer-facing teams to design, implement, and optimize scalable go-to-market strategies. The GTM Engineer will help to define and track success around AI- driven strategy and initiatives.

The ideal candidate brings a unique blend of commercial acumen, technical proficiency, and operational rigor, with a passion for building systems that drive pipeline generation, improve conversion, and enhance the customer experience.

AI Orchestration

• Design, deploy, and optimize AI-driven workflows that enhance sales and marketing execution (e.g., lead qualification, outbound personalization, proposal generation), ensuring seamless integration with CRM and HCM data systems
• Partner cross-functionally with Sales, Marketing, RevOps, and Product teams to identify high-impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
• Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
• Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI-driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
• Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
• Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities

Go-To-Market Strategy & Execution

• Partner with Sales and Marketing leadership to design and operationalize go-to-market strategies across target segments
• Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
• Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance

Systems & Workflow Development

• Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation
• Optimize the sales technology stack to ensure seamless data flow and actionable insights
• Build repeatable processes that enhance productivity across the revenue organization

Sales Enablement & Support

• Collaborate with Sales teams to develop tailored outreach strategies and messaging frameworks
• Support strategic deals by delivering insights, data analysis, and solution-oriented recommendations
• Enable frontline teams with tools, dashboards, and best practices to improve execution

Data & Performance Optimization

• Analyze funnel performance and campaign effectiveness to identify trends and areas for improvement
• Establish reporting frameworks and KPIs to measure success across go-to-market initiatives
• Lead continuous testing and experimentation to refine strategies and drive measurable outcomes

Cross-Functional Collaboration

• Act as a liaison between Sales, Marketing, Product, and Customer Success teams
• Develop and execute strategies to increase customer adoption of Asure’s products and services
• Provide structured feedback to inform product enhancements and new feature development
• Contribute to a culture of innovation, accountability, and continuous improvement

Qualifications

• 5+ years of experience in Sales, Revenue Operations, Growth, or a related go-to-market function within a SaaS environment
• Bachelor’s degree preferred. A combination of relevant of training, certifications, and/or experience, may also be considered
• Proven results championing AI strategy and initiatives
• Experience supporting or selling HCM, HR technology, payroll, or adjacent solutions preferred
• Strong understanding of modern sales and marketing technology stacks (CRM, sequencing tools, data enrichment platforms, etc.)
• Demonstrated ability to design and implement scalable processes and workflows
• Analytical mindset with proficiency in data analysis and performance optimization
• Excellent communication and stakeholder management skills, with the ability to translate complex concepts into actionable insights

Preferred Experience:

• Experience in high-growth or scaling SaaS environments
• Builder mentality with a proactive, solution-oriented approach
• Ability to balance strategic thinking with hands-on execution
• Strong collaboration skills and a customer-first mindset

Compensation

The base salary range for this position is $120,000 - $140,000, based on relevant experience, skills, and industry knowledge. Asure Software offers a variety of employee benefits. Salary information is determined by market location and is provided in accordance with state and local pay-transparency laws. Applicants should apply via www.asuresoftware.com/careers.

Benefits

• Medical, Dental, Vision, HSA, FSA- All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

Our Mission

To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.

• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value

Our Vision

Be the most trusted Human Capital Management resource to entrepreneurs everywhere.

Our Values

Reflect who we are and what we stand for as a company.

• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

We are an equal opportunity employer.

NO AGENCIES PLEASE:

Any unsolicited resumes sent to Asure Software from a third party, such as an Agency, including unsolicited resumes sent to Asure’s mailing address, fax machine or email address, directly to employees or hiring managers will be considered Asure property. Asure will not pay a fee for any placement resulting from the receipt of an unsolicited resume.