Growth.TalentGrowth.Talent
AI

ailylabs

201-500 people


Product Marketing

GTM Strategist

  • Barcelona
  • Mid-level
  • On-site
  • Full time
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Location

Barcelona

Setup

On-site

Posted

today

What you'll do

Mission

As GTM Strategist, you will build the strategic foundation that enables Aily to scale repeatable, high-impact go-to-market motions and drive top-line growth.

You will help develop Aily's industry depth, strategically position our demo products & experiences and work across multiple business function to sharpen our GTM messaging.

What you'll do

  • Develop Aily's point of view across industry verticals: identify key business needs, develop corresponding AI use cases, create GTM message and strategy
  • Own the quality of Aily's demo environments and experiences by translating complex product features & technical capabilities into executive-ready narratives
  • Collaborate closely with Marketing, Sales, Business Impact, AI, Engineering and Product teams to drive cross-functional collaboration and execution
  • Opportunity to define and build new, repeatable programs and processes to support GTM teams as Aily scales

Your profile

3+ / 5+ years in management consulting, corporate strategy, or a GTM Strategy role within a technology company

Must have

Communication & collaboration: Clear and confident communicator with both technical and non-technical audiences across multiple business functions. Startup mindset & ownership: Comfortable with ambiguity, proactive, and accountable. You have the ability to take a vision and bring it to life. Attention to Detail: Track record of producing executive-ready output Familiarity with AI tools: Experience integrating AI tools and platforms into daily workflows and processes

Nice to Have

Coding skills in Python and/or SQL, able to explore data, validate analyses, and work credibly alongside AI and engineering teams Experience working with AI, data, analytics, and/or enterprise SaaS products Experience building or scaling programs at a high-growth startup or scale-up

About us

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Ready when you are

Interested in this role?

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Context

About Product Marketing roles

Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.

Positioning & messagingGo-to-market strategyCompetitive analysisSales enablementCustomer research
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