The Challenge
M COM Groupe is a 4-entity marketing powerhouse obsessed with real results, not vanity metrics. You'll architect and own the digital acquisition engine across SEO, SEA, email, and social—turning strategy into concrete business growth for B2B clients (lawyers, contractors, health pros).
Your Mission
Audit current acquisition channels and KPIs across all 4 entities; identify quick wins and leaks in the conversion funnel
Implement or optimize CRM/marketing automation platform (HubSpot or Brevo) with lead scoring and nurture sequences live
Deploy 3 AI-powered content workflows (SEO, email, sales scripts) using ChatGPT/Claude to industrialize production
Build first unified dashboard tracking CAC, LTV, conversion rates, and email performance across the group
Launch integrated multi-channel acquisition strategy (SEO + SEA + LinkedIn Ads) with documented playbooks for each entity
Achieve 25%+ improvement in lead quality score and 15%+ lift in conversion rates through funnel optimization
Establish 5+ marketing automation workflows (lead scoring, segmentation, win-back, upsell) reducing manual tasks by 40%
Create quarterly business review reports linking marketing activities directly to pipeline and revenue impact
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track and optimize cost-per-qualified-lead across SEO, SEA, and paid social channels
Lead-to-Customer Conversion Rate
Monitor conversion rates at each funnel stage to identify and fix bottlenecks
Email Engagement & Nurture Performance
Open rates, click rates, and progression through automated sequences by segment
Return on Ad Spend (ROAS)
Measure revenue generated per euro spent on Google Ads, Meta, and LinkedIn campaigns
Lead Quality Score
Define and track lead fit against ideal customer profile; measure closed-won rate by quality tier
Tools & Stack
Your Team
Your Manager
Not specified; likely Group Director or Managing Partner
Current Team
Distributed across 4 entities (M COM, Pistache, Food by Pistache, Clozr); exact size unknown
New strategic leadership role; backfill for growth
The Package
Salary
€45K-€55K base
Remote
On-site in Marseille, PACA region (no remote flexibility mentioned)
Benefits & Perks
Company Intelligence
M COM Groupe is a 4-entity performance marketing collective: M COM (web/SEO/SEA/lead gen), Pistache (social strategy & creative), Food by Pistache (restaurant digital), and Clozr (inside sales). They're obsessed with concrete results, not fluff—and they attract people who have ideas, defend them hard, and ship.
Customers
B2B focus: professionals, construction, healthcare sectors
Culture
Direct, results-driven, idea-forward; low tolerance for corporate speak; performance mentality
Is This Role For You?
- You've spent 5+ years in digital marketing with real acquisition campaign ownership (SEO, SEA, or paid social)
- You think in systems and metrics—CAC, LTV, funnel conversion—and get excited by optimization loops
- You're comfortable with AI tools, marketing automation platforms, and workflow builders; you stay in the loop on new tech
- You want to scale something from the ground up and aren't afraid to structure messy processes into playbooks
- You value real business impact over impressive vanity metrics
- Your background is internal comms, events, or assisting—this is a strategic growth ownership role, not support
- You're looking for remote work or flexibility; this is on-site in Marseille, no exceptions
- You're early-career or lack 5 years of hands-on acquisition experience; they won't review applications below that threshold
- You're uncomfortable with AI adoption or prefer traditional marketing approaches; automation and tech are core to the role
Interview Process
Application Review
Must have 5+ years digital marketing + acquisition experience; no early-career, alternance, or off-profile candidates advance
First Interview
Likely case study or past campaign walkthrough; focus on metrics, decisions, and business impact
Technical Discussion
Deep dive on CRM/marketing automation setup, AI tool experience, and acquisition channel optimization
Leadership Alignment
Meeting with partner/director level to assess culture fit and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for performance marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Team Lead Paid Media (SEA/SMA)
datashake • Paris, FR
Consultant Paid Media Senior - CDI - Paris
datashake • Paris, FR
Traffic Manager / Expert Acquisition (H/F)
NEXTON • Paris, Île-de-France, France
Campaign Manager Acquisition H/F
Groupe Oui Care • Le Mans, Pays de la Loire, France
About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.