Senior Manager, Performance Marketing

ABOUT US

Kopari Beauty, located in the heart of La Jolla, California, is a leading brand in the beauty industry. 

We embrace beauty, well-being, and confidence, and we believe in creating vegan, cruelty-free,

high-performance skin and body care products—because to us, that’s paradise.

ABOUT THE ROLE

Kopari Beauty is looking for a data-driven, creative-minded Senior Manager of Performance

Marketing to join our growing ecommerce team. This role owns paid media execution and

optimization across our key growth channels — including Meta, TikTok, Google, and emerging

platforms — with a sharp focus on driving efficient customer acquisition across DTC, retail, and

social commerce. You’ll work closely with the Sr. Director of Ecommerce, Performance Creative

Strategist and; rest of the Ecommerce and Marketing teams to translate business goals into channel strategy, autonomously manage significant media budgets, and partner cross-functionally with creative, brand, and retail teams to build full-funnel campaigns that perform.

RESPONSIBILITIES

Paid Media Execution and Optimization

• Own day-to-day campaign management across paid social (Meta, TikTok), paid search

(Google/YouTube), and emerging acquisition channels

• Build, launch, and continuously optimize campaigns with a focus on ROAS, CAC, AOV,

and incrementality

• Manage audience strategy, bid management, budget pacing, and campaign structure

across platforms

• Partner with the performance creative team to brief, test, and iterate on ad creative,

connecting creative learnings back to media strategy

• Partner with the performance creative & ecommerce team to brief, test and iterate on

landing pages with a focus on improving CVR

Strategy and Planning

• Contribute to monthly, quarterly and annual channel strategy and budget planning,

including scenario modeling and revenue forecasting

• Identify new channel and format opportunities (e.g. CTV, OOH, retail media, and affiliate

placements) and develop test-and-learn frameworks to evaluate them

• Build and maintain a structured testing roadmap across creative, audience, bidding, and

placement variables

Measurement and Reporting

• Own daily, weekly and monthly performance reporting across paid channels,

synthesizing data into clear insights and recommendations for leadership

• Work with MMM partner and data platforms to understand incrementality and apply

findings to budget allocation

• Maintain best-in-class account health across all paid platforms including event tracking,

CAPI and pixel configuration, catalog setup, and data quality oversight

Emerging Channel Development

• Identify and validate new growth opportunities across new and existing paid channels to

ensure alignment with overall business objectives and the broader acquisition strategy

REQUIRED SKILLS AND QUALIFICATIONS

• 4-6+ years of hands-on paid media experience, with significant depth in Meta Ads

Manager, Google Ads & TikTok Ads Manager experience strongly preferred

• Experience managing $1M+ monthly media budgets with a strong understanding of

budget pacing and efficiency metrics

• Background in DTC or e-commerce required; beauty, CPG, or lifestyle brand experience

is a plus

• Familiarity with omnichannel measurement, including platform attribution, MMM, and/or

incrementality testing

• Advanced proficiency in Meta Ads Manager, Google Ads, and TikTok Ads Manager
• Comfortable working with performance data in Excel/Google Sheets, including pivot

tables, budget models, and forecasting

• Experience with third-party measurement tools (e.g. GA4, Triple Whale, LiftLab, or

similar)

• Familiarity with Shopify and basic pixel/tracking concepts (UTMs, event tracking)
• Ability to connect media performance data to creative strategy — not just flagging what

is working, but understanding why

• Strong testing instincts: knows how to design clean tests, interpret results, and scale

learnings

• Comfortable managing ambiguity and building structure in a fast-moving, lean team

environment

• Clear, confident communicator who can translate data into leadership-ready narratives
• Experience contributing to or presenting in executive-facing reporting
• Collaborative team player who can work effectively across creative, brand, and retail

functions

BENEFITS

• The estimated annual pay range for this role is $100,000-$120,000* annually
• Product Discount: We love our products as much as you do! That’s why we offer a generous

product gift program and brand discount

• Health & Well-Being-Eligible Employees and Dependents receive Medical, Dental and

Vision Insurance and FSA (in accordance with plan guidelines)

• 401(k) + match
• Flexible PTO

JOIN OUR TEAM

At Kopari Beauty, we value talent, creativity, and diversity. We offer a safe and dynamic work

environment, excellent career growth opportunities, and the chance to be part of a team that

brings smiles, joy, and success to our customers. Kopari Beauty is an Equal Opportunity Employer.

* Actual placement within the compensation range may vary depending on multiple factors

including; experience, education, skills, location, etc.