Manager , Global Digital Performance Marketing

Job Description

Position Overview:
The Global Performance Marketing Manager will support the definition and evolution of the company’s global performance marketing vision, ensuring lower-funnel marketing activity drives measurable business impact while reinforcing brand elevation.

Positioned within the Global Omni Digital Client team, this role acts as a strategic connector across global and regional teams, bringing consistency, insight, and performance rigor to paid search, paid social, and conversion-driven channels worldwide.

The role operates as a global center of expertise — translating regional performance into a cohesive global perspective, enabling informed investment decisions, and ensuring performance marketing contributes to a seamless client journey across markets.

Key Responsibilities:

Global Performance Marketing Stewardship

• Develop and manage the global performance marketing strategy for lower-funnel channels; partner with Global Media to define a cohesive transversal framework — including global guidelines, testing frameworks, and measurement plans — enabling regional execution aligned with global business objectives.
• Define and monitor global performance KPIs and benchmarks
• Consolidate regional results into clear global performance narratives
• Drive continuous optimization through insight-led recommendations

Cross-Functional Partnership & Collaboration

• Partner with Global Media, Brand Marketing, and Growth teams to align upper- and lower-funnel strategies.
• Act as a strategic partner to regional marketing teams, enabling performance excellence across markets.
• Build and nurture strong partnerships with key technology platforms (e.g., Google, Meta and other relevant partners) to stay ahead of innovation, unlock new capabilities, ensure early access to beta programs & advanced measurement solutions.
• Partner closely with the SEO/GEO lead to drive a holistic search strategy, identifying integrated opportunities across channels to maximize visibility, efficiency, and commercial impact in line with global objectives.

Insights, Reporting & Measurement

• Lead global performance reporting and analysis
• Translate data into strategic recommendations for senior stakeholders
• Identify trends, opportunities, and efficiency gains across regions

Performance Marketing Expertise

• Serve as a global reference point for performance marketing best practices
• Promote a test-and-learn culture aligned with brand standards
• Stay ahead of industry evolution, platform innovation, and consumer behavior shifts

Qualifications

Experience

• 7+ years of experience in performance marketing
• Strong expertise in paid search and paid social
• Experience working across global or multi-market organizations. Luxury, premium, or brand-led environment experience strongly valued
• Agency background preferred

Skills

• Strong analytical and strategic thinking capabilities
• Excellent communication and stakeholder influence skills
• Ability to operate effectively across global and regional teams
• Expertise in performance marketing platforms and analytics tools
• Ability to balance commercial performance with brand integrity

The hiring range for this position ranges from $122,485 – $150,100. The rate of pay offered will be dependent upon candidates' relevant skills and experience.