Paid Social Media Manager

Accountabilities

• Develop and own the social media strategy and roadmap across major platforms, aligning activity with broader marketing and business objectives.

• Plan, launch, manage, and optimize paid social campaigns, including targeting, budgets, creative performance, A/B testing, and incrementality testing.

• Manage the organic social content calendar and create compelling written, visual, and video content that strengthens brand engagement.

• Develop and execute influencer marketing programs, including identifying, recruiting, negotiating with, and managing influencer relationships.

• Monitor and report on key performance indicators such as reach, engagement, traffic, leads, customer acquisition, and return on ad spend (ROAS).

• Translate performance data into actionable recommendations and communicate results and opportunities to leadership.

• Manage community engagement and brand conversations, ensuring a consistent and compelling voice across social channels.

• Identify emerging social platforms, content formats, trends, and technologies that could create opportunities for growth.

• Collaborate with external creative agencies and internal content, sales, legal, and analytics teams to develop and execute integrated campaigns.

• Ensure social messaging, creative, and campaigns align with broader marketing priorities and applicable regulatory or compliance requirements.

Requirements

• Bachelor’s degree or equivalent professional experience.

• 5+ years of professional experience in social media marketing, with demonstrated ownership of social programs and measurable business outcomes.

• Hands-on experience managing paid social advertising campaigns and influencer marketing initiatives.

• Strong copywriting and content development skills, with the ability to create engaging messaging across multiple social formats.

• Strong analytical skills and the ability to interpret campaign performance, identify trends, and turn insights into actionable decisions.

• Excellent organizational and project management abilities, with the capacity to manage multiple campaigns, partners, and deadlines simultaneously.

• Strong written and verbal communication skills, with confidence collaborating across creative, marketing, analytics, sales, legal, and external agency teams.

• Experience scaling an influencer marketing program from the ground up is a plus.

• Experience working in insurance, financial services, or another regulated industry is preferred.

• Familiarity with legal and compliance review processes for creative and marketing copy is an advantage.

Benefits

• Salary: $85,000-$100,000, with final compensation determined based on skills, education, experience, training, and geographic location.

• Comprehensive health and dental insurance.

• Vision coverage.

• 401(k) plan.

• Parental leave.

• Incentive and bonus opportunities.

• Tuition reimbursement.

• Competitive career progression opportunities.

• Opportunity to work remotely within the United States.

• Collaboration with experienced, creative professionals in a technology-driven environment.

• Commitment to a diverse, inclusive, and respectful workplace.

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