The Challenge
Scale acquisition strategies for a portfolio of B2C clients using AI-powered marketing automation and predictive analytics. You'll own the full funnel—from SEO and Paid Media to CRM and CRO—while building and leading a high-performing digital team.
Your Mission
Audit current acquisition performance across client portfolio; identify quick-win optimizations in SEO, SMA, and paid channels
Establish baseline KPI tracking and reporting cadence with clients; define 90-day growth targets
Implement AI-powered lead scoring and segmentation logic for top 2-3 clients; measure lift in conversion rates
Onboard and align team on strategy; document core acquisition playbooks and decision frameworks
Deliver 20-30% improvement in lead acquisition cost across managed portfolio through multi-channel optimization
Scale predictive modeling to forecast ROI and budget allocation; reduce manual forecasting by 50%
Launch and iterate on 3+ CRO experiments using AI-driven personalization; achieve measurable conversion lift
Establish AI automation workflows for nurturing and lead qualification; reduce manual touchpoints by 40%
KPIs You'll Own
Cost Per Lead (CPL)
Track and optimize acquisition spend efficiency across SEO, SEA, SMA, and CRM channels.
Lead-to-Customer Conversion Rate
Measure downstream impact of nurturing automation and CRO improvements on commercial outcomes.
Customer Acquisition Cost (CAC) ROI
Monitor full-funnel ROI; tie marketing spend to revenue generation across client accounts.
A/B Test Velocity & Win Rate
Track number of experiments launched monthly and statistical significance of conversion wins.
AI Model Accuracy (Lead Scoring)
Measure prediction accuracy of lead quality scoring; iterate on algorithm performance.
Tools & Stack
Your Team
Your Manager
Client Directors / Account Leads (matrix reporting)
Current Team
2 Digital Marketers reporting to you
Backfill + team expansion opportunity
The Package
Salary
€55,000–€75,000 base
Remote
On-site, Paris (ÃŽle-de-France)
Benefits & Perks
Company Intelligence
Dynamic B2C lead generation and management specialist leveraging AI-driven strategies to optimize customer journeys and digital performance. The company partners with clients across industries to scale acquisition through data-driven, AI-enhanced marketing automation.
Team Size
120
Customers
Multi-sector B2C portfolio
Culture
Innovative, data-obsessed, AI-forward
Is This Role For You?
- You've built and scaled acquisition funnels (5+ years) and have real wins with SEO, paid, and CRM channels
- You speak fluent KPI and can connect marketing moves to revenue impact—dashboards and decision-making are your habitat
- You're curious about AI's role in marketing (lead scoring, predictive modeling, personalization) and want hands-on experience
- You can lead small teams, translate client briefs into strategy, and stay scrappy while managing multiple stakeholders
- You're comfortable in a matrix environment with both client-facing and operational responsibilities
- You need remote flexibility; this is 100% on-site in Paris
- You prefer deep specialization in one channel (e.g., PPC only) over broad multi-channel optimization
- You're uncomfortable with ambiguity or tight client SLAs; this role is highly performance-accountable
Interview Process
Screening
Conversation with recruiter on experience, motivation, and fit for multi-channel, AI-forward role
Manager Interview
Deep dive on acquisition strategy, KPI mindset, past wins/losses, and team leadership approach
Case Study
Real or hypothetical scenario: optimize a struggling acquisition funnel; present recommendations and metrics
Client Stakeholder Round
Conversation with one or two key client leaders to assess communication style and client-facing readiness
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.