The Challenge
WTorre is a reference in real estate and entertainment, managing iconic venues like Allianz Parque. You'll own media strategy for sports events, shows, and arena experiences—driving ticket sales and fan acquisition with real budgets and measurable performance.
Your Mission
Map current media spend across Google Ads and Meta, identify top/bottom performers, and create baseline KPI dashboard
Launch 2-3 optimized campaigns for upcoming events with A/B testing on creative and audience targeting
Audit and fix pixel/tag implementation across all tracking surfaces; establish clean data pipeline
Build weekly performance reporting cadence aligned with commercial team; identify $5K+ monthly optimization opportunities
Reduce CPA by 20% through audience segmentation, retargeting, and lookalike strategy refinement
Establish predictive model linking pre-event media spend to ticket conversion and post-event fan retention
Launch integrated CRM + media strategy piloting dynamic pricing based on demand signals and campaign performance
Document and scale winning event playbooks (high-value games, product launches, batch sales) across calendar
KPIs You'll Own
ROAS
Revenue per media dollar spent; your north star for budget allocation efficiency
CPA (Cost Per Acquisition)
Cost to acquire a ticket buyer; target reduction through optimization cycles
CTR & CPC
Click-through rate and cost-per-click inform ad creative quality and bidding strategy
Fan Retention Rate
Post-purchase engagement and repeat attendance; measure via CRM data integration
Campaign Attribution
Multi-touch attribution across channels to understand which touchpoints drive conversions
Tools & Stack
Your Team
Your Manager
Head of Products & Market Intelligence (Allianz Parque team)
Current Team
CRM, commercial, customer service, operations teams across venue management
New role to scale media performance function
The Package
Salary
R$60K-R$85K base
Remote
On-site (São Paulo, Allianz Parque)
Benefits & Perks
Company Intelligence
WTorre is a leading real estate and entertainment group known for singular projects and innovative business models. They manage flagship venues like Allianz Parque, hosting sports events, concerts, and premium experiences. The team is data-driven and focused on scaling revenue through smart marketing.
Customers
Sports fans, event attendees, corporate ticket buyers
Culture
Dynamic, results-oriented, innovative solutions-focused
Is This Role For You?
- You've run performance campaigns in ticketing, events, or sports entertainment—you know the seasonal rhythm and buyer psychology
- You live in data: you build dashboards, test hypotheses, and optimize based on metrics (not hunches)
- You're comfortable managing agencies and holding them accountable; you speak Google Ads and Meta fluently
- You want to own growth strategy end-to-end, from audience definition through post-event retention
- You thrive in fast-paced, calendar-driven environments where a single event launch can be a $100K+ opportunity
- You're looking for remote work; this is 100% on-site in São Paulo
- You prefer brand/awareness marketing over performance metrics and ROI accountability
- You don't have hands-on experience with Google Ads or Meta platforms—this role requires platform fluency, not just theory
Interview Process
Screening call
30-min conversation on media experience, sports/events background, and understanding of ticket buyer behavior
Case study
Analyze a sample campaign dataset (spend, impressions, conversions, audience data); present optimization recommendations
Stakeholder interviews
Meet with product/commercial/CRM leads to assess collaboration fit and strategic thinking
Final conversation
Manager-level discussion on career goals, growth ambition, and approach to building media strategy at scale
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.