Influencer Marketing Specialist

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships, all united by our pioneering agentic marketing platform, WPP Open, we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About the Role:

We are seeking an Influencer Marketing Specialist to join our GOAT team. In this role, you will be responsible for following up influencer campaigns and ensuring their success. You will work closely with influencers to spread the brand's message through their content, while also monitoring and evaluating the progress of the campaigns.

Your responsibilities will include:

• Being responsible for the day-to-day management of various influencer marketing campaigns

• Working on proposals for clients by identifying the correct mechanic, influencers and creative for each brand and their target audience

• Taking responsibility for ensuring numerous KPIs are hit and campaigns are delivered

• Review and approve influencer-generated content to ensure alignment with brand guidelines and campaign objectives

• Create and manage project timelines, ensuring all campaign milestones are met

• Overseeing and managing budgets on multiple influencer campaigns

• Contracting

Minimum required experience to apply:

• Minimum of 2 years of relevant experience planning and executing Influencer campaigns

• Full professional proficiency in English & Dutch or French, both spoken and written

• Bachelor degree in a relevant field

• Able to work effectively and calmly under pressure

• Relational skills and autonomy

• Passion for (influencer) Marketing

• Understand Influencer Marketing and Social Metrics (Impressions / Reach / Engagement)

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