The Challenge
Wilshire Law Firm is a high-performing legal practice specializing in personal injury and class action suits. You'll own end-to-end growth strategy across Google and Microsoft Ads, optimizing for CPL and cost-per-case in a data-driven, high-stakes environment.
Your Mission
Audit and restructure Google Ads account architecture across Search, Performance Max, YouTube, and Display to establish baseline efficiency metrics
Implement GA4 and call tracking attribution setup to accurately track click → call → qualified → retained case conversion funnel
Build and execute first testing roadmap targeting 10-15% CPL reduction through bidding strategy and ad copy optimization
Establish daily monitoring cadence and reporting dashboard for leadership with spend, leads, CPL, and ROI projections
Scale monthly ad spend by 20-30% while maintaining or improving CPL through proven bidding and audience layering strategies
Develop advanced attribution model to understand full-funnel performance and allocate budget across channels based on downstream case value
Launch and optimize 3+ structured testing initiatives (landing pages, messaging, targeting) with documented efficiency gains
Build repeatable process for intake team collaboration to identify and resolve lead quality issues, reducing friction in funnel
KPIs You'll Own
Cost Per Lead (CPL)
Primary efficiency metric tracking cost to acquire a qualified lead across all channels.
Cost Per Retained Case
End-to-end ROI metric measuring cost per case that converts to a paying client.
Lead Volume & Quality
Monthly lead count with intake team feedback on qualification rate and case progression.
Marketing ROI
Blended return on all ad spend measured against downstream case revenue and retention.
Campaign Efficiency Gap
Month-over-month improvement in bidding efficiency, CTR, and conversion rate across channels.
Tools & Stack
Your Team
Your Manager
Executive Leadership (not specified)
Current Team
Analytics and intake teams; creative teams for asset collaboration
This is a backfill or new growth leadership role
The Package
Salary
$165K-$190K
Remote
On-site, Los Angeles, CA
Benefits & Perks
Company Intelligence
Wilshire Law Firm is an award-winning legal practice with 18+ years specializing in Personal Injury, Employee Rights, and Consumer Class Action lawsuits. Built on core values of Excellence, Teamwork, and Integrity, the firm is client-focused and committed to delivering measurable outcomes.
Culture
Dynamic, collaborative, client-focused team environment with commitment to core values
Is This Role For You?
- You have 8+ years hands-on Google Ads experience in lead generation or high-intent acquisition
- You live and breathe CPL/ROAS optimization and understand auction dynamics at a deep level
- You're comfortable owning full-funnel attribution and can troubleshoot GA4, GTM, and tracking stack issues
- You thrive in fast-paced, high-ownership environments where you manage meaningful budgets with clear ROI accountability
- You're looking for remote/hybrid work-this is 100% on-site in Los Angeles
- You lack hands-on Google Ads campaign management experience or prefer high-level strategy only
- You're uncomfortable with legal industry or call-driven business models
Interview Process
Screening Call
Discuss growth marketing background, Google Ads expertise, and interest in legal vertical
Skills Assessment
Likely technical deep-dive on campaign architecture, bidding strategies, and attribution modeling
Leadership Interview
Meet with executive leadership to align on growth strategy and budget ownership
Case Study or Presentation
Present past campaign optimization results or approach to scaling lead gen with constraints
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.