The Challenge
Wild Lama is a bold brand challenging norms in the Chilean market. You'll own the digital growth engine—merging data analysis with creative execution to drive ecommerce revenue, optimize every funnel stage, and prove impact through real metrics.
Your Mission
Audit and optimize Shopify site performance: improve conversion rate by 10-15% through UX/content improvements and product catalog restructuring
Launch and manage first Meta + Google Ads campaigns with clear ROI targets, establishing baseline performance benchmarks
Build monthly performance dashboard tracking sales, CAC, ROAS, and funnel metrics to guide strategic decisions
Identify and document 3-5 quick-win optimization opportunities in current digital channels
Scale winning ad campaigns to 2-3x spend while maintaining or improving ROAS above 3:1
Develop and execute customer acquisition strategy testing new channels beyond paid search/social
Reduce average CAC by 15-20% through audience refinement and conversion rate optimization
Create quarterly strategic growth recommendations with data-backed proposals for exec team buy-in
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent on Meta and Google Ads campaigns—your core profitability metric.
Conversion Rate
Monitor percentage of site visitors completing purchases; target 10-15% improvement within first 3 months.
Customer Acquisition Cost (CAC)
Measure cost to acquire one customer; optimize downward by testing audiences and creative variants.
Funnel Drop-off Rates
Identify where visitors exit (product page, cart, checkout) and prioritize optimization efforts by impact.
Monthly Revenue Growth
Track total ecommerce revenue MoM to demonstrate marketing's direct impact on business results.
Tools & Stack
Your Team
Your Manager
Head of Growth
Current Team
Growth Marketing team (composition not specified); cross-functional work with branding, product, sales, planning, and sustainability teams
New role or backfill unknown
The Package
Salary
$45K-$60K USD equivalent
Remote
On-site only in Santiago, Chile
Benefits & Perks
Company Intelligence
Wild Lama is a Chilean brand challenging market norms with authentic positioning. The company operates ecommerce via Shopify with a focus on performance-driven digital growth and meaningful customer relationships.
Culture
Values authenticity, challenging norms, leaving real impact, diversity and inclusion
Is This Role For You?
- You live and breathe data—Excel is your second language and you extract insights others miss
- You're comfortable with ambiguity and excited to build growth systems from the ground up
- You want hands-on experience across the full funnel: paid ads, site optimization, analytics, and strategy
- You're based in Santiago or willing to relocate for on-site-only work
- You're energized by testing, measuring, and iterating—not just launching campaigns
- You need remote flexibility—this is 100% on-site in Santiago, no negotiation
- You prefer strategic-only work without execution; you'll be doing hands-on campaign management daily
- You lack intermediate Excel skills or feel uncomfortable building your own reports and analyses
- You're expecting a senior title or full P&L ownership—this is a mid-level analyst role learning the ropes
Interview Process
Application Review
Resume screening for relevant degree (IngenierĂa Comercial or similar), Excel proficiency, and any paid ads/GA4 experience
Initial Screening Call
Head of Growth assesses growth mindset, analytical thinking, and motivation to join early-stage growth team
Case Study / Exercise
Analyze sample ecommerce data or campaign performance data; propose optimization recommendations
Team Interview
Cross-functional conversation with branding and product stakeholders to evaluate collaboration fit
Final Offer
Role clarity, compensation, and on-site expectations finalized
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.