The Challenge
Voodoo is the #3 mobile publisher globally with 7B downloads. You'll create mobile video ads that drive user acquisition across hypercasual to hardcore games, working with a 150-person growth team obsessed with performance metrics.
Your Mission
Master Voodoo's video ad production workflow and competitive benchmarking process for mobile gaming verticals
Ship 15-20 high-performing video assets across 2-3 different product scopes (hypercasual, hybrid, casual)
Develop deep understanding of what drives engagement in mobile game video ads through A/B testing and performance data analysis
Integrate into creative squad, establish feedback loops, and contribute to at least one transversal testing initiative
Become the go-to expert on video creative strategy for one game vertical, driving measurable uplift in CAC efficiency
Build a personal portfolio of 50+ shipped video assets with documented performance metrics and learnings
Mentor 1-2 junior creatives and define best practices for your creative squad
Lead a cross-functional experiment testing new video tools, platforms, or creative formats for the growth team
KPIs You'll Own
Video Asset Performance Score
CTR, install conversion rate, and cost-per-install for each video creative shipped
Creative Output Velocity
Number of high-quality video assets shipped per month across different game types
Competitive Benchmark Win Rate
Percentage of your video creatives that outperform competitor benchmarks in A/B tests
Experimentation Impact
CAC improvement and ROAS lift driven by new video concepts or formats you pioneer
Tools & Stack
Your Team
Your Manager
Growth Team Lead (creative squad)
Current Team
Small creative squad with diverse international backgrounds; 150+ person Growth team spanning UA, creative, monetization, and tech
New role
The Package
Salary
€45K-€60K base
Remote
On-site (Paris office) with remote days available
Benefits & Perks
Company Intelligence
Voodoo is the #3 mobile publisher globally, founded in 2013 with 800 employees, 7B downloads, and 200M+ active users. They create chart-topping games (Mob Control, Block Jam) and apps (BeReal, Wizz) focused on entertaining the world at scale.
Founded
2013
Team Size
800
Customers
200M+ active users across mobile games and apps
Culture
Fast-paced, data-driven mobile gaming culture with diverse international teams and focus on experimentation
Is This Role For You?
- You're fluent in After Effects and have 3+ years creating video content for performance marketing or mobile gaming
- You obsess over metrics—you understand why a video performs and can iterate ruthlessly based on data
- You're deeply familiar with mobile gaming (especially hypercasual and casual) and know what hooks users
- You have a hacker mentality and want to experiment with new tools, formats, and creative approaches
- You thrive in collaborative international squads and speak fluent English (written and verbal)
- You treat video creation as pure art—you need to care deeply about performance metrics and ROI
- You lack hands-on mobile gaming market knowledge or haven't worked on performance-driven creative before
- You require full remote work (this is on-site Paris-based with flexible remote days, not fully remote)
- You're not comfortable with rapid iteration, A/B testing, and potentially throwing away work that doesn't perform
Interview Process
Initial Screening
Recruiter call to validate After Effects proficiency, mobile gaming familiarity, and experience level
Creative Portfolio Review
Hiring manager reviews your video portfolio with focus on performance metrics and mobile game ad examples
Technical Task
Create a short mobile game video ad (likely 5-15 sec) based on a brief to assess execution speed and creative judgment
Team Interview
Meet creative squad members to discuss your approach to benchmarking, testing, and collaboration
Final Discussion
Conversation with Growth Team Lead on vision, long-term growth at Voodoo, and expectations alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.