The Challenge
Veeva Systems is a $3B+ revenue SaaS leader transforming life sciences with a public benefit corporation model. You'll own field marketing strategy and execution across France and Benelux, driving demand and customer retention for their Commercial Solutions with a high-performing, fast-moving team.
Your Mission
Develop comprehensive field marketing strategy and annual plan for France & Benelux markets with defined goals, KPIs, and budget allocation
Map key stakeholders (Sales, Product Marketing, Customer Success) and establish cadence for cross-functional collaboration and feedback loops
Launch first integrated demand generation campaign leveraging email (Marketo), digital advertising, and sales enablement to establish baseline metrics
Plan and execute 2-3 regional in-person or virtual events, measuring attendance, engagement, and pipeline contribution
Scale Account Based Marketing program targeting 10-15 key accounts with personalized campaigns tracking deal velocity and win rates
Optimize marketing spend across channels, demonstrating 15-20% improvement in cost-per-qualified-lead or similar efficiency metric
Build content library for customer education and retention campaigns, measuring engagement rates and customer health score impact
Lead logistics and execution planning for annual Veeva Summit, coordinating customer communities, internal comms, and post-event reporting
KPIs You'll Own
Pipeline Generated
Total qualified pipeline dollars sourced from field marketing campaigns tracked through CRM monthly.
Cost Per Qualified Lead
Total field marketing spend divided by qualified leads generated, optimized quarterly against targets.
Event ROI
Revenue influenced from in-person and virtual events compared to total event spend including vendor costs.
Campaign Conversion Rate
Percentage of campaign recipients who convert to marketing qualified leads, tracked by campaign type and channel.
Sales Engagement Rate
Percentage of sales-enabled content and campaigns actioned by field sales team within 48 hours of delivery.
Tools & Stack
Your Team
Your Manager
VP or Director of Field Marketing (likely regional or global)
Current Team
Cross-functional: Sales teams, Market Strategists, Product Marketing, Customer Success, Finance/Operations
New role or backfill for France & Benelux region
The Package
Salary
$85K-$120K base
Equity
Likely included as public company (Veeva PBC)
Remote
On-site in Paris with flexibility to work from home; regular attendance expected for region
Benefits & Perks
Company Intelligence
Veeva Systems is a $3B+ revenue SaaS pioneer in industry cloud solutions for life sciences, helping companies bring therapies to patients faster. Operating as a public benefit corporation since 2021, Veeva balances stakeholder interests while maintaining rapid growth and employee success as core values.
Funding
Public company
Customers
Life sciences and pharmaceutical companies
Culture
Do the Right Thing, Customer Success, Employee Success, Speed; Work Anywhere flexibility; high-caliber, fast-paced teams
Is This Role For You?
- You're fluent in French at native level with strong English – this role requires regional market nuance and stakeholder communication
- You've run integrated B2B demand gen campaigns (email, digital, events) and can measure impact against real pipeline/revenue metrics
- You thrive owning budgets and vendor relationships – you're comfortable negotiating contracts and optimizing spend quarterly
- You enjoy cross-functional complexity; you can influence Sales, Product, and Customer Success teams without direct authority
- You want to grow in a high-performing SaaS organization where strategy meets execution at pace
- You need full remote or don't want regular on-site presence in Paris – this role requires in-person stakeholder alignment and event execution
- You're uncomfortable with ambiguity in early-stage region building – you'll need to define strategy and plans, not just execute playbooks
- You lack hands-on experience with marketing automation, CRM, and digital advertising tools – this is hands-on, not just strategic
Interview Process
Recruiter Screen
15-20 min call covering background, language proficiency (French/English), and field marketing experience in B2B SaaS
Hiring Manager Conversation
30-45 min with direct manager covering strategy thinking, stakeholder management, and specific campaign examples with metrics
Cross-Functional Panel
1-2 hours with Sales, Product Marketing, and/or Customer Success stakeholders to assess collaboration and go-to-market alignment
Case Study or Presentation
Develop field marketing plan for France/Benelux region or present past campaign case study with strategy, execution, and ROI
Final Executive Interview
Conversation with VP/Director level on vision, market understanding, and fit within Veeva's culture and growth trajectory
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.