The Challenge
Universal Music Group's Republic Collective needs a hands-on Director to orchestrate digital marketing across major artist catalogs and cultural moments. You'll own strategy and execution across TikTok, Meta, YouTube, and emerging platforms while directly managing partnerships and driving measurable revenue impact.
Your Mission
Map the current catalog opportunity landscape and establish baseline KPIs for top 10 priority artists/catalogs
Secure and formalize strategic partnerships with TikTok, Meta, Snapchat, and YouTube leadership teams
Launch 2-3 major cross-platform campaigns around upcoming album releases or catalog anniversaries with integrated paid, organic, and CRM components
Build reporting framework and executive dashboard for campaign performance tracking and real-time optimization
Scale 3+ catalog campaigns from pilot to full execution, demonstrating 25%+ ROI improvement through platform partnerships and paid media optimization
Establish repeatable campaign architecture template for album releases, anniversaries, and sync moments
Grow first-party data audience by 15%+ through CRM and eCommerce integration across campaigns
Develop and execute influencer/creator activation strategy generating measurable cultural amplification and audience growth
KPIs You'll Own
Campaign ROI by Platform
Track paid and organic spend efficiency across Meta, TikTok, YouTube, Snapchat to optimize budget allocation.
First-Party Data Growth Rate
Measure monthly increase in CRM subscribers and owned audience from campaign conversions.
Catalog-Driven Revenue Attribution
Quantify incremental streaming, merchandise, and ticket revenue tied to digital campaigns.
Platform Partnership Value
Track earned media value, beta access, and priority positioning secured from platform partners.
Campaign Engagement Rate
Monitor organic reach, saves, shares, and click-through rates as leading indicators of cultural traction.
Tools & Stack
Your Team
Your Manager
Republic Collective VP/Head of Recordings (not specified)
Current Team
Manager-level digital marketing role(s), design/creative teams, external agency partners, analytics team
Backfill or new role for growth in Recordings division
The Package
Salary
$180K-$220K base
Remote
On-site, New York City
Benefits & Perks
Company Intelligence
Universal Music Group is the world's largest music company, operating recorded music, publishing, merchandising, and audiovisual content across 60+ countries. The Republic Collective is UMG's New York-based division focused on maximizing audience and revenue potential for active recording artists and their catalogs.
Customers
Recording artists, songwriters, music fans, digital platforms (TikTok, Meta, YouTube, Snapchat)
Culture
Committed to artistry, innovation, and entrepreneurship
Is This Role For You?
- You've led integrated digital campaigns across multiple platforms and can prove ROI with hard metrics
- You thrive managing C-suite relationships and negotiating with major tech platforms (TikTok, Meta, YouTube)
- You're hands-on-willing to jump into paid media optimization, asset creation, and execution alongside your team
- You understand music/entertainment or have experience driving growth in cultural/creator-driven businesses
- You can translate cultural moments into data-backed strategy and measurable revenue impact
- You need remote flexibility-this is full-time on-site in NYC
- You prefer pure strategy with minimal execution involvement
- You lack demonstrated experience with paid media platforms, platform partnerships, or data-driven campaign optimization
Interview Process
Initial screening
Phone call with recruitment team to confirm background, availability, and interest in on-site role
Director-level interview
Deep dive on past campaigns, ROI metrics, platform partnership experience, and vision for catalog growth
Cross-functional panel
Meetings with label executives, analytics lead, and creative stakeholders to assess collaboration fit
Executive presentation
Present a 30-day plan for one priority catalog campaign to VP/leadership
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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