The Challenge
Universal Music France is the powerhouse behind France's biggest artists and catalog. You'll own digital strategy optimization across labels and artists, orchestrating partnerships with Spotify, Apple Music, and YouTube to maximize visibility and streaming performance.
Your Mission
Audit and map current digital strategies for 5-10 active label projects; identify optimization gaps in content, timeline, and spend allocation
Establish relationships with DSP editors (Spotify, Deezer, Apple, YouTube, Amazon) and lock in playlist partnership agreements for upcoming releases
Build KPI tracking dashboard to monitor streaming performance, playlist placement rates, and conversion metrics across all managed projects
Deliver 3 strategic recommendations to labels on content strategy, timing, and playlist positioning based on data analysis
Drive 15-20% uplift in first-week streaming numbers across managed releases through optimized launch strategies and DSP partnerships
Expand digital strategy guidance to all active labels within UMF; position yourself as go-to digital strategist across organization
Identify and pilot 2 new digital partnership opportunities or platform initiatives (e.g., exclusive content, emerging platforms, creator collaborations)
Document playbook for release strategy optimization; train label teams on KPI analysis and performance measurement best practices
KPIs You'll Own
First-Week Streams by Release
Total streams in week one of release; measure success of pre-launch strategy and DSP partnerships
Playlist Placement Rate
Percentage of releases securing placement on DSP editorial/algorithmic playlists; direct indicator of visibility and platform momentum
Cost Per Stream Acquired
Marketing investment divided by streams; track efficiency of paid promotion vs. organic growth from partnerships
Label Strategy Adoption Rate
Percentage of strategic recommendations implemented by labels; measure influence and credibility with internal stakeholders
DSP Partnership Fulfillment Rate
Percentage of agreed partnership deliverables completed on-time; track partnership execution quality
Tools & Stack
Your Team
Your Manager
Head of Digital Strategy Innovation (implied)
Current Team
Digital Strategy Innovation team; cross-functional collaboration with Playlist Strategy, Business Development, Data, and Direct-to-Fan teams
Backfill position (temporary contract to cover existing role)
The Package
Salary
€45K-€55K base
Remote
On-site, Paris 5e (no remote flexibility indicated)
Benefits & Perks
Company Intelligence
Universal Music France (UMF) is a subsidiary of Universal Music Group and France's leader in musical entertainment. Operating across recorded music, publishing, merchandising, partnerships and audiovisual content, UMF manages the most comprehensive catalog across all music genres and develops international commercial and critical successes.
Customers
Artists, labels, streaming platforms (Spotify, Apple Music, YouTube, Deezer, Amazon Music), fans
Culture
Artist-focused, innovation-driven, entrepreneurial; emphasis on expanding artistic and commercial horizons while creating fan experiences
Is This Role For You?
- You have 3+ years in music industry, entertainment, streaming, social media, or media marketing roles
- You're obsessed with music and understand DSP ecosystems (Spotify, Apple Music, YouTube) at a deep level
- You can translate data into strategy—you live for KPIs, performance analysis, and optimization cycles
- You thrive in cross-functional environments; you're equally comfortable advising artists, negotiating with platform editors, and presenting to leadership
- You need remote flexibility; this is fully on-site in Paris 5e
- You're looking for permanent stability; this is a temporary backfill contract (duration not specified)
- You lack knowledge of the music streaming landscape and DSP dynamics—this role demands fluency in that world
Interview Process
Initial screening
CV review and phone conversation to assess digital strategy background and music industry knowledge
Case study or portfolio review
Walk through past digital campaigns, streaming performance analysis, or partnership initiatives you've led
Team interviews
Meet with Digital Strategy Innovation team lead and cross-functional partners (Playlists, Business Development, Data)
Final discussion
Conversation with department leadership to confirm strategy alignment and expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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