The Challenge
UNIQLO is scaling its US e-commerce and retail presence, and they need a Director of Digital Marketing to own the entire funnel—from brand awareness to conversion. You'll control a significant budget, lead a team of 5+, and report directly to the Chief E-Commerce Officer with direct influence on revenue and growth.
Your Mission
Audit current digital marketing mix across all channels (Google, Meta, TikTok, owned) and establish baseline KPIs against industry benchmarks
Build and present a comprehensive full-funnel strategy to the exec team with specific acquisition and retention goals for Year 1
Establish reporting cadence and dashboards for board/executive visibility; define measurement framework
Meet with all cross-functional stakeholders (Site, Creative, Merchandising, Operations, Finance) to align on priorities and identify quick wins
Execute and optimize 2-3 new marketing channel pilots; scale winners based on ROAS and CAC
Achieve 15-20% improvement in marketing mix efficiency through budget reallocation and performance optimization
Develop and implement scalable acquisition strategy targeting high-intent US consumers; build retention/loyalty program marketing roadmap
Complete headcount planning; hire or backfill gaps; establish team processes, standards, and KPI ownership structure
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per acquired customer across all digital channels; benchmark against retail industry standards and optimize for profitability.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on paid digital; use as primary lever to optimize marketing mix allocation.
Lifetime Value (LTV) to CAC Ratio
Ensure sustainable unit economics by maintaining healthy LTV:CAC ratio; target 3:1 or better for e-commerce and retail.
Digital Marketing Budget Efficiency
Track total revenue attribution vs. total digital marketing spend; report quarterly to board with YoY improvement targets.
Brand Awareness & Reach
Monitor impression share, reach, and brand lift across paid channels; track top-of-funnel metrics to support long-term brand building.
Tools & Stack
Your Team
Your Manager
Chief E-Commerce Officer
Current Team
~5 direct reports on digital marketing team; support from external agencies and vendors
Backfill and growth; you own headcount planning to identify and fill gaps
The Package
Salary
$165K-$213K base
Variable
Bonus eligible
Remote
On-site; NYC Metropolitan Area; frequent in-person collaboration required
Benefits & Perks
Company Intelligence
UNIQLO is a global Japanese apparel retailer grounded in simplicity, quality, and longevity. Their LifeWear philosophy drives modern, affordable clothing innovation. UNIQLO USA is expanding its e-commerce and retail footprint across North America.
Customers
Mass-market US consumers seeking quality basics and everyday essentials
Culture
Japanese values of simplicity and craftsmanship; focus on innovation and accessibility; collaborative cross-functional approach
Is This Role For You?
- You've managed $5M+ annual digital marketing budgets and optimized multi-channel campaigns for profitability and growth
- You have 8-12 years in retail/e-commerce digital marketing with proven success building both acquisition and retention strategies
- You're comfortable leading teams, managing agencies, and influencing C-suite and media partners (Google, Meta, TikTok)
- You can translate data and insights into executive narratives and board-ready reporting
- You need remote flexibility; this role requires frequent on-site presence in NYC Metro
- You lack hands-on experience with performance marketing KPIs, budget optimization, and marketing mix modeling
- You prefer individual contributor roles over team leadership and cross-functional management
Interview Process
Recruiter Screen
Background and career trajectory; digital marketing experience and budget ownership
Hiring Manager (Chief E-Commerce Officer)
Strategic vision, channel expertise, team leadership, and cross-functional collaboration
Cross-Functional Panel
Interviews with Site, Creative, Merchandising, or Operations leaders to assess collaboration and partnership style
Executive Leadership Round
Presentation of a proposed digital marketing strategy; Q&A with broader executive team
Offer & Reference Checks
Finalization of package and reference validation from previous employers
Interested in this role?
Apply now and hear back within days, not weeks.
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