The Challenge
Trex is a leading outdoor living materials company looking for someone to own their entire owned-channel strategy across email and organic social. You'll be the single point of accountability for engagement, lifecycle relationships, and campaign amplification across homeowners, contractors, and trade partners—balancing strategic planning with hands-on execution.
Your Mission
Audit current email and organic social performance; establish baseline metrics and identify quick wins for engagement improvement
Develop integrated 90-day email and organic social calendar aligned with upcoming campaigns and seasonal product launches
Map out CRM segmentation strategy and build 2-3 automated lifecycle journeys for key audience segments
Establish QA standards and content review processes across both channels; document best practices and approval workflows
Execute 3+ major product launches with coordinated email and organic social campaigns; measure lift in engagement and conversion
Implement A/B testing framework across email and social; deliver insights that improve open rates, click-through rates, and follower growth by 15%+
Evolve CRM personalization and dynamic content capabilities; increase email segment sophistication and behavioral triggers
Present quarterly performance reports to leadership showing channel contribution to broader marketing and business KPIs
KPIs You'll Own
Email Engagement Rate
Track open rate, click-through rate, and conversion rate across campaigns and lifecycle sends to optimize messaging and send times.
Organic Social Reach & Engagement
Monitor reach, impressions, engagement rate, and follower growth across priority platforms to measure content resonance and amplification effectiveness.
CRM Segmentation & Personalization
Measure adoption and performance of automated journeys, dynamic content, and personalization tactics to drive higher lifecycle value.
Campaign Support & Launch ROI
Track email and social contribution to campaign conversion, traffic, and sales lift for product launches and promotional campaigns.
Tools & Stack
Your Team
Your Manager
Director of Marketing or VP of Marketing (not specified)
Current Team
Will work cross-functionally with Brand, Creative, Digital, Product, Sales teams; unclear if dedicated email/social team exists
New role or backfill not specified
The Package
Salary
$85K-$110K base
Remote
On-site, Winchester, VA
Benefits & Perks
Company Intelligence
Trex Company is a leading manufacturer of outdoor living materials, serving homeowners, contractors, and trade partners. The company focuses on innovation in composite decking and railing solutions. Based in Winchester, VA, they operate at scale across consumer and trade channels.
Customers
Homeowners, contractors, trade partners
Culture
People-first culture with emphasis on safety and collaborative cross-functional teamwork
Is This Role For You?
- You've managed email and/or organic social campaigns at scale and have hands-on proficiency with CRM platforms and social tools
- You thrive owning strategy AND execution—you're equally comfortable building 6-month plans and hitting send on daily posts
- You're data-driven and obsessive about A/B testing, segmentation, and optimization to prove channel ROI
- You can translate high-level campaign briefs into channel-specific tactics and make content calls with confidence
- You expect remote flexibility or WFH days—this role is on-site in Winchester, VA
- You prefer pure strategy with no hands-on execution; this is a blended role requiring QA and day-to-day management
- You lack direct experience with email marketing platforms (Klaviyo, HubSpot, Salesforce, etc.) or social management tools
Interview Process
Phone screen
Confirm background in email and organic social; discuss growth marketing mindset and data obsession
Case study or portfolio review
Walk through past email campaigns and social efforts; discuss metrics, optimization decisions, and lessons learned
Cross-functional panel
Meet with Brand, Creative, and Digital stakeholders to assess collaboration style and strategic thinking
Senior leadership interview
Final conversation with Director/VP of Marketing on business priorities, CRM vision, and long-term ownership goals
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.