The Challenge
Transcat is North America's leading calibration and compliance services provider serving life sciences, aerospace, and defense. You'll own their entire digital marketing strategy and rebuild their revenue engine through SEO, paid search, and web analytics.
Your Mission
Audit current digital marketing performance across SEO, paid search, and web analytics; establish baseline metrics and attribution model
Develop and present comprehensive 12-month digital strategy aligned to both Services and Distribution segments with clear revenue targets
Assess and optimize agency partnerships; define KPIs and monthly reporting cadence for digital spend accountability
Conduct technical SEO audit and prioritize quick wins (crawl health, structured data, on-page optimization) for organic visibility gains
Launch optimized paid search campaigns with clear ROAS targets; achieve 20%+ improvement in conversion rates vs. baseline
Execute content strategy supporting 15-20 high-intent keywords aligned to calibration services and target verticals; track organic traffic lift
Build and onboard high-performing digital marketing team (size TBD); establish team structure, workflows, and development plans
Connect digital activity to sales pipeline; implement attribution tracking and monthly dashboard showing marketing-driven pipeline value and revenue
KPIs You'll Own
Marketing-Driven Revenue
Direct revenue attributed to digital campaigns measured monthly with clear pipeline attribution to close rate and CAC payback
Organic Search Traffic & Rankings
Monthly organic traffic volume, keyword rankings for target terms, and organic conversion rate tracking for Services and Distribution
Paid Search ROAS
Return on ad spend across all paid channels; target minimum 3:1 ROAS with monthly optimization cycles
Website Conversion Rate
Overall site conversion rate and funnel metrics by segment; target 10%+ quarterly improvement through UX and messaging optimization
Marketing Budget Efficiency
Working vs. non-working spend ratio; target 70/30 split with quarterly reviews to optimize allocation
Tools & Stack
Your Team
Your Manager
Senior Director of Distribution & Ecommerce Sales
Current Team
Digital marketing team (size not specified; you will lead and grow)
You'll be building and expanding the team; agency partners also under your leadership
The Package
Salary
$120K-$140K base
Remote
On-site (location not specified, but assumes US headquarters)
Benefits & Perks
Company Intelligence
Transcat is North America's leading calibration and compliance services provider with 1,000+ employees across technical, consulting, sales, and operations. They serve mission-critical industries including life sciences, aerospace, defense, energy, and utilities with a values-driven culture centered on 'Trust in Every Measure.'
Team Size
1000
Customers
Life sciences, aerospace, defense, energy, utilities
Culture
Values-based culture emphasizing accountability, employee development, and work that matters; strong focus on customer trust and compliance
Is This Role For You?
- You've built or scaled digital marketing functions at B2B companies (especially industrial, technical, or compliance-heavy sectors)
- You obsess over attribution and can connect digital activity directly to pipeline and revenue—not vanity metrics
- You lead cross-functional teams with authority; you mentor, hold people accountable, and deliver results
- You're comfortable managing agency partners and holding them to SLA metrics; you know when to build vs. buy
- You're a brand marketer who avoids hard ROI metrics or attribution conversations
- You lack B2B experience or struggle to market complex, technical products to enterprise buyers
- You need full remote work—this is on-site only
Interview Process
Initial Screening
Recruiter call covering background, digital marketing experience, and fit for on-site role
Case Study/Assessment
Likely asked to present a digital marketing strategy for a B2B technical company or audit a website/campaign
Director/Hiring Manager Interview
Deep dive on digital strategy, team leadership, budget management, and attribution approach with Sr. Director of Distribution & Ecommerce
Cross-functional Panel
Conversation with Sales, IT, and/or Product teams to assess collaboration and alignment on pipeline goals
Final Executive Interview
Likely with broader leadership team to confirm cultural fit and strategic vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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