The Challenge
TIVIT is modernizing its entire banking core and rebuilding its digital culture from the ground up. You'll own the data strategy that drives product decisions across web and mobile platforms serving millions in Latin America's fintech space.
Your Mission
Architect and implement comprehensive tagging strategy across web/mobile products using GTM and GA4, establishing baseline measurement for all critical user journeys
Build 3-5 foundational dashboards in Power BI tied to core product metrics (CAC, LTV, churn, engagement) for product and leadership consumption
Conduct initial CRO audit identifying top 5 conversion friction points via heatmaps and session recordings; prioritize testing roadmap
Establish data governance framework ensuring LGPD compliance across all tracking and analytics infrastructure
Launch and iterate on 8+ A/B tests across key product funnels, documenting learnings and driving minimum 15% improvement in primary conversion metrics
Scale dashboard ecosystem to 10+ reports covering UX metrics, experimentation results, and growth funnel health; embed in weekly product rituals
Build internal data literacy program: train product/marketing teams on hypothesis validation and experiment design
Optimize tracking infrastructure for data quality: achieve 95%+ data accuracy audit score and reduce GA4 implementation gaps to zero
KPIs You'll Own
Conversion Rate by Stage
Track improvements across acquisition, onboarding, activation, and retention funnels via structured event tracking.
CAC & LTV Ratio
Monitor unit economics and validate growth channel efficiency against business targets.
Experiment Velocity
Number of validated A/B tests shipped per month with statistical significance and documented impact.
Data Quality Score
Audit compliance: tagging completeness, GA4 implementation accuracy, LGPD adherence across all platforms.
User Engagement Metrics
DAU, session duration, feature adoption rates, and churn cohorts segmented by user lifecycle stage.
Tools & Stack
Your Team
Your Manager
Product Leadership / Head of Digital Products
Current Team
Cross-functional product, UX, marketing, and data teams across Digital Business unit
New role to lead growth analytics function
The Package
Salary
BR$180K-BR$280K base
Remote
On-site, Rio de Janeiro
Benefits & Perks
Company Intelligence
TIVIT (Alma Viva) is a 20-year-old Brazilian tech multinational operating across 10 Latin American countries. They deliver digital transformation through four business units: Digital Business, Cloud Solutions, CyberSecurity, and Technology Platforms. Currently undergoing major cultural shift toward horizontal, participative decision-making and rebuilding core banking systems.
Culture
Innovation-driven, horizontal, data-centric, mission-aligned around 'doing good' alongside business impact
Is This Role For You?
- You've owned growth analytics or product analytics at scale—8+ years shipping CRO initiatives and interpreting complex user behavior data
- You're fluent in GA4, GTM, and BI tools; you can write a clean tagging spec and audit implementation yourself
- You're obsessed with A/B testing rigor: you understand sample size, statistical significance, and how to communicate uncertainty to non-technical stakeholders
- You thrive in ambiguity and can build data infrastructure while simultaneously delivering insights—no 'I'll wait for the perfect dashboard'
- You're still thinking in Universal Analytics terms or uncomfortable with GA4's event model—this role is modern-stack only
- You treat analytics as a reporting function rather than a growth lever; you need to own strategy and influence product roadmap
- You can't explain why a test failed and what you'd do differently—experimentation rigor is non-negotiable
Interview Process
Screening call
30 min with recruiter on background, growth analytics experience, and familiarity with GA4/GTM stack
Analytics case study
You'll review sample user data and a conversion funnel; propose tagging strategy, identify issues, and recommend tests
Technical deep-dive
1 hour with analytics lead: GTM configuration, GA4 custom events, LGPD compliance, dashboard architecture
Product strategy conversation
45 min with Head of Digital Products: how you think about metrics hierarchy, experiment roadmaps, and cross-functional alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.