The Challenge
Tito's Handmade Vodka and LALO Tequila are culturally embedded spirits brands with serious brand loyalty. You'll own the entire influencer marketing engine across both brands—from strategy to ROI—building authentic creator partnerships that drive awareness, engagement, and measurable sales impact.
Your Mission
Map and audit current influencer roster; identify 20-30 high-potential creators across lifestyle, F&B, culture, and entertainment verticals aligned with brand positioning
Develop creator brief framework and playbook that bridges brand strategy to authentic storytelling; test with 5-8 pilot campaigns
Establish performance baseline: define KPIs (reach, engagement, traffic, conversions, ROI) and build reporting dashboard
Build relationships with 10+ creator agents/managers and talent networks; establish contracting and approval workflows
Launch and optimize 2-3 seasonal influencer campaigns; hit minimum 5M+ impressions and 3%+ engagement rate
Scale creator roster to 40-50 active creators (mix of mega, macro, micro) with documented ROI per tier
Align influencer storytelling with 4+ major brand moments (events, product launches, philanthropy); track incremental revenue lift
Develop long-term ambassador program with 5-8 creators; establish quarterly content cadence and performance contracts
KPIs You'll Own
Campaign Reach & Impressions
Total audience exposure across influencer posts; target 3-5M+ per major campaign.
Engagement Rate
Likes, comments, shares as % of reach; benchmark 2.5%+ for paid creator content.
Traffic & Conversions
Clicks to brand properties and tracked sales attributed to influencer posts; tie to affiliate/UTM data.
ROI per Creator Spend
Revenue generated divided by influencer fee; target 2-4x ROAS depending on creator tier.
Brand Sentiment & Share of Voice
Qualitative analysis of creator posts; track brand mentions, sentiment, and competitive positioning.
Creator Retention & Advocacy
% of creators retained quarter-over-quarter and organic brand mentions outside paid partnerships.
Tools & Stack
Your Team
Your Manager
Head of Social/Marketing (not specified; likely reports to VP Marketing or Chief Marketing Officer)
Current Team
Not specified; implied support from Social, PR, Experiential, Philanthropy, Creative, and Sales teams
New backfill for influencer marketing function expansion
The Package
Salary
$85K-$120K base
Remote
On-site, Austin, TX. Full-time.
Benefits & Perks
Company Intelligence
Fifth Generation Distilled Spirits owns Tito's Handmade Vodka and LALO Tequila—two premium spirits brands with strong cultural positioning and charitable missions. Built on quality craftsmanship and storytelling, both brands have significant direct-to-consumer and retail presence with loyal, engaged communities.
Funding
Private/Bootstrapped (not disclosed)
Customers
Spirits consumers; lifestyle/culture audiences; F&B professionals
Culture
Entrepreneurial, mission-driven (happiness, social good, connection); collaborative across functions
Is This Role For You?
- You've managed 5+ influencer campaigns with documented ROAS and conversion tracking—you speak metrics fluently
- You naturally build relationships with creators and reps; you see partnership strategy as long-term, not transactional
- You thrive owning a function end-to-end: brief → negotiation → approval → measurement → iteration
- You stay obsessed with platform trends, cultural moments, and emerging creators—TikTok and YouTube move are second nature
- You want to shape brand voice through creator partnerships, not just execute someone else's strategy
- You're uncomfortable with spirits/alcohol marketing or regulatory constraints around age-gated, responsible promotion
- You need remote flexibility; this is on-site Austin with no flexibility noted
- You've only managed vanity metrics (reach, followers) without tying influencer work to sales, traffic, or revenue
Interview Process
Initial Screening
Phone screen on influencer marketing background, portfolio, and brand fit
Case Study/Portfolio Review
Walk through 2-3 past campaigns: strategy, creator selection, creative direction, and measured outcomes
Cross-Functional Panel
Meet with Social, Creative, and/or Sales leads to assess collaboration fit
Final Conversation
Direct manager conversation on vision, priorities, and long-term growth for influencer program
Interested in this role?
Apply now and hear back within days, not weeks.
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