The Challenge
TikTok's Creator Marketing Team needs someone who can bridge the gap between creative campaigns and measurable ROI. You'll own how they plan, execute, and prove the value of creator initiatives—blending performance strategy with deep analytics to scale what works.
Your Mission
Map current creator marketing measurement infrastructure and identify 2-3 quick wins for dashboard automation or reporting efficiency
Design and launch first A/B testing framework for a major creator campaign, establishing baseline learnings and testing cadence
Develop audience segmentation strategy for high-potential creator cohorts and quantify projected efficiency gains
Present performance baseline across perception, conversion, and engagement metrics to leadership with clear ROI narrative
Execute 4-6 systematic A/B tests across different creator campaign types, documenting learnings and building institutional playbook
Build scalable measurement infrastructure (dashboards, automated reporting) that reduces manual reporting by 60%+
Deliver incremental impact analysis on 2-3 major campaigns, isolating true lift vs. baseline and informing future budget allocation
Own full-funnel creator acquisition and engagement strategy, demonstrating measurable improvement in conversion rates and creator retention
KPIs You'll Own
Campaign ROI by Creator Segment
Track return on media spend across different creator cohorts to identify highest-efficiency audiences and inform budget allocation.
Creator Acquisition Cost (CAC) & Lifetime Value (LTV)
Measure cost to acquire engaged creators and their retention/value over time to optimize campaign efficiency.
Perception Lift & Incremental Impact
Quantify brand perception gains and causal lift from campaigns using control/test methodology and survey data.
A/B Test Velocity & Learning Rate
Track number of experiments launched, time-to-insight, and statistical confidence to accelerate decision-making.
Dashboard Adoption & Reporting Velocity
Monitor stakeholder usage of self-serve dashboards and time-to-report to measure infrastructure effectiveness.
Tools & Stack
Your Team
Your Manager
Not specified; likely Director or VP of Creator Marketing
Current Team
Creator Marketing Team with Product Marketing, Product Managers, Data Scientists, Engineers
New role or expansion
The Package
Salary
$130K-$160K base
Remote
On-site, New York
Benefits & Perks
Company Intelligence
TikTok is the world's leading short-form video platform with 1B+ users globally. The Creator Marketing Team focuses on deepening creator relationships and demonstrating TikTok's value as a partner. You'll work inside a fast-scaling, data-obsessed organization driving creator adoption and engagement.
Customers
1B+ global creators and users
Is This Role For You?
- You've built measurement frameworks from scratch and can own full-funnel analytics end-to-end
- You're fluent in SQL, Tableau, and designing dashboards that actually get used by stakeholders
- You think in A/B tests and control groups—qualitative insights are great, but you want proof of causation
- You've managed paid media campaigns or worked closely with media teams and understand efficiency metrics
- You need remote work or flexibility—this is on-site NYC only
- You're uncomfortable with ambiguity; the role spans strategy, execution, and measurement across multiple teams
- You lack hands-on SQL or analytics tool experience—this role requires deep technical chops, not just stakeholder management
Interview Process
Recruiter Screen
Alignment on background, measurement experience, and SQL/analytics toolkit
Hiring Manager Round
Deep dive on creator marketing strategy, a recent measurement project, and how you'd approach the role
Analytics Case Study / Take-Home
Design a measurement framework or analyze sample campaign data; expect SQL and dashboard mockup
Peer Rounds
Cross-functional conversations with Product Manager, Data Scientist, and Media Lead
Leadership Round
Director or VP discussion on long-term vision, scaling creator marketing, and strategic priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.