The Challenge
Supergoop! is the sunscreen brand that changed how people think about SPF protection. You'll own 360° retail marketing across Sephora, Nordstrom, and Bluemercury-driving awareness, traffic, and conversions through integrated campaigns, visual merchandising, and dotcom activations.
Your Mission
Audit current retail marketing programs across all key accounts and establish baseline metrics for awareness, traffic, and conversion by end of month 1
Lead execution of Q2 product launch across Sephora, Nordstrom, Bluemercury with visual merchandising, sampling, and social amplification
Build retailer relationship map and conduct discovery meetings with Sephora, Nordstrom, Bluemercury, and indie accounts to identify gaps and opportunities
Create master marketing calendar syncing product launches, retailer key moments, and internal team initiatives through month 3
Increase retail foot traffic by 15-20% and conversion rates by 10% through optimized visual merchandising and in-store activations
Manage and optimize retail marketing budget (POs, estimates, reconciliations) with 100% accuracy and 0 budget overruns
Establish sampling and co-op program framework across all regions with documented ROI and participation metrics
Develop and launch 3+ integrated campaigns (retail + dotcom + social) that drive measurable uplift in retailer.com business
KPIs You'll Own
Retail Traffic & Conversion Rate
Track foot traffic increase and conversion lift by account post-campaign to measure retail marketing effectiveness.
Product Launch Execution Rate
Monitor on-time delivery of visual merchandising, sampling, and asset deliverables across all key retailers.
Retailer.com Page Performance
Track page views, click-through rate, and conversion on dotcom product pages optimized by your team.
Budget Variance
Maintain marketing spend accuracy with monthly PO reconciliation and zero budget overruns.
Sampling Program ROI
Measure trial-to-purchase conversion and cost per acquisition from co-op and sampling initiatives.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP of Retail or Director of Retail Marketing)
Current Team
Cross-functional: Account Management, Creative, Events, Education, Social, Influencer teams
New role or backfill not specified
The Package
Salary
$85K-$120K base
Remote
On-site, New York, NY (Full-Time)
Benefits & Perks
Company Intelligence
Supergoop! is a mission-driven sunscreen brand founded in 2005 that's obsessed with making SPF protection feel-good and wearable. They're distributed across premium retailers including Sephora, Nordstrom, and Bluemercury, with a growing DTC presence. The brand combines clean beauty values with consumer obsession and bold marketing.
Founded
2005
Customers
Sephora, Nordstrom, Bluemercury, independent retailers, DTC
Culture
Creative, detail-obsessed, beauty-passionate, fast-paced, collaborative
Is This Role For You?
- You've managed retail marketing campaigns across multiple key accounts and understand retailer KPIs and buyer needs
- You're obsessed with beauty, skincare, and consumer trends-not just executing tasks
- You thrive in chaos and juggling 10 things at once without losing quality or detail
- You love building relationships with retail partners and internal stakeholders to unlock growth opportunities
- You can brief creative assets, manage timelines, and own reporting without constant hand-holding
- You need full flexibility or remote work-this is on-site, hands-on retail execution
- You get overwhelmed by multi-channel complexity (retail + social + dotcom + events all at once)
- You're not genuinely passionate about beauty/skincare-this brand's culture runs deep on mission
Interview Process
Initial screening
Phone or video call to assess retail marketing background and enthusiasm for Supergoop!
Portfolio review
Share past retail campaigns, merchandising strategy, and metrics (traffic, conversion, launch execution)
Cross-functional panel
Meet with Retail Marketing lead, Account Management, and potentially Sephora/Nordstrom account partners
Project scenario
Case study or take-home: brief a product launch campaign across multiple retailers with visual, social, and dotcom assets
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.