The Challenge
Sun Home is scaling a premium wellness brand with $8K+ AOV and seven-figure budgets. You'll sit at the founder table making strategic calls on paid media, content, and email-not executing someone else's plan.
Your Mission
Audit current Klaviyo flows and email/SMS performance; identify and fix 2-3 broken promotional setups or underperforming segments
Establish GA4 baseline reporting; map customer journey across paid, organic, and email channels to isolate true attribution
Develop content calendar integrating GEO and AI Overview strategies; brief performance agency on creative direction for next quarter
Partner with Director of Digital Marketing to define success metrics for $7M+ annual spend; present data-driven budget allocation recommendation
Own campaign execution across 3-4 major product launches; drive 15-20% lift in conversion rate through optimized site experience and messaging
Build repeatable email/SMS segmentation playbook for high-AOV products; achieve 35%+ open rates and 8%+ click rates on promotional flows
Establish monthly performance review cadence with performance agency and leadership; present insights that inform paid media strategy shifts
Document and operationalize AI-driven product discovery approach (GEO, AEO); test and validate 2-3 new channels or tactics for awareness
KPIs You'll Own
Email/SMS Revenue Per Subscriber (RPS)
Track revenue generated per subscriber across all email and SMS sends; benchmark against industry high-AOV standards.
Customer Acquisition Cost (CAC) by Channel
Measure paid media, organic, and email CAC to optimize budget allocation across channels.
Site Conversion Rate
Monitor total site conversion rate and segment by traffic source and campaign to isolate high-performing segments.
Email List Health & Engagement
Track unsubscribe rate, spam complaints, and re-engagement campaign performance to maintain deliverability.
Content Performance Score
Measure engagement (CTR, time on page, scroll depth) and conversion lift attributed to content initiatives.
Tools & Stack
Your Team
Your Manager
Director of Digital Marketing
Current Team
Director of Digital Marketing, Performance Agency Partner, Social Media Manager (separate owner)
New role-growth stage expansion
The Package
Salary
$110K-$145K base
Remote
On-site, United States
Benefits & Perks
Company Intelligence
Sun Home is one of America's fastest-growing wellness brands, delivering premium products directly to consumers and businesses. Mission: help people feel better, look better, and live longer. Built on quality, transparency, and innovation with a customer-first philosophy.
Customers
Direct-to-consumer and B2B wellness customers across the U.S.
Culture
Founder-driven, data-obsessed, AI-native mindset; operational excellence at scale
Is This Role For You?
- You've managed DTC ecommerce campaigns and can audit Klaviyo/Shopify setups without hand-holding
- You think in systems: you question metrics, dig into GA4, and connect dots between channels before acting
- You're genuinely working with AI-integrating it into strategy, not just using ChatGPT for copy
- You want a seat at the table, not a task list; you thrive when your insights directly shape budgets
- You prefer executing a pre-built plan; this role requires you to shape strategy alongside leadership
- You're not comfortable with technical troubleshooting (tracking, discounts, platform setup issues)
- You treat AI as a buzzword, not a core part of how marketing is changing; GEO and AEO feel unfamiliar or unimportant
Interview Process
Initial Screening
Conversation with Director of Digital Marketing about DTC background, high-AOV experience, and AI approach
Technical Audit
Walk through a sample Klaviyo setup or GA4 report; show how you'd identify and articulate a broken element
Strategy Conversation
Discuss how you'd approach a product launch or channel optimization; expectations for data synthesis and decision speed
Founder Meeting
Present your POV on AI-driven product discovery and how you'd integrate it into Sun Home's roadmap
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.