The Challenge
Stryker is a $17B+ medical device leader, and they need you to own Orthopaedics marketing in Mexico—one of Latin America's priority markets. You'll drive Joint Replacement and MAKO robotics adoption while bridging regional strategy with on-the-ground execution.
Your Mission
Map market landscape: Document competitor positioning, physician sentiment, and adoption barriers for Joint Replacement and MAKO in Mexico
Establish cross-functional rhythm: Lock in weekly syncs with regional, sales, and country leadership to align on 2026 priorities
Audit current assets: Inventory existing marketing materials, pricing strategies, and messaging—identify gaps for local market fit
Launch medical certification hub planning: Partner with regional teams to define physician training curriculum and launch timeline
Execute localized marketing plan: Roll out product positioning, pricing strategy, and portfolio initiatives tailored to Mexican market dynamics
Drive MAKO adoption: Support physician training program launch at certification hub; track adoption metrics and ROI
Support sales enablement: Equip field teams with battle cards, case studies, and competitive intel; measure usage and win-rate lift
Deliver market intelligence: Present quarterly trend analysis, customer needs assessment, and mid/long-term growth opportunities to leadership
KPIs You'll Own
Joint Replacement & MAKO market share
Track portfolio penetration vs. competitors in your priority segments
Physician adoption rate (MAKO procedures)
Count trained surgeons and monthly procedure volume to measure certification hub impact
Sales team engagement & conversion
Monitor field adoption of marketing tools and correlation to deal velocity/win rate
Marketing campaign performance
Measure awareness lift, lead generation, and cost-per-acquisition across local initiatives
Portfolio productivity index
Revenue per product line and growth rate vs. regional benchmarks
Tools & Stack
Your Team
Your Manager
Regional Marketing Director (implied)
Current Team
Cross-functional: regional strategy, local sales, country leadership, Finance, Operations
New role or backfill (not specified—likely backfill given established portfolio)
The Package
Salary
$85K-$120K base
Remote
Hybrid, Mexico City Metropolitan Area (on-site majority with some flexibility)
Benefits & Perks
Company Intelligence
Stryker is a $17B+ global leader in medical technologies (MedSurg, Neurotechnology, Orthopaedics, Spine). They impact 150M+ patients annually and partner with healthcare systems worldwide to improve outcomes. Known for innovation, acquisition strategy, and commitment to healthcare advancement.
Customers
Hospitals, surgical centers, healthcare systems globally
Is This Role For You?
- You've spent 6+ years in medical device or healthcare marketing and understand the B2B2C dynamics (hospital buyers + surgeons + patients)
- You're comfortable in matrix orgs—you thrive on cross-functional collaboration without direct authority
- You're data-driven and can translate market trends into strategy; Excel and analytics are your love language
- You want to own a portfolio end-to-end: positioning, launches, physician adoption, and field enablement
- You speak fluent English and have regional market experience in Latin America (bonus: Spanish fluency)
- You need a fully remote setup—this is hybrid with on-site majority in Mexico City
- You haven't worked in regulated industries (medical device, pharma, healthcare)—the compliance and stakeholder dynamics are very different
- You prefer solo execution over constant cross-functional alignment—this role is built on bridging teams
- You lack 6+ years of relevant experience or a foundation in product marketing/portfolio management
Interview Process
Screening call
Recruiter validates background in medical device/healthcare, orthopaedics familiarity, and English fluency
Marketing manager interview
Deep dive on past product launches, cross-functional project examples, and approach to market entry/adoption strategy
Regional & country leadership panel
Strategic alignment discussion: business priorities, regional context, and your mental model for Mexico orthopaedics opportunity
Case study / take-home
Likely scenario: develop a 90-day marketing plan for MAKO adoption in a Mexico hospital system (shows positioning, stakeholder mapping, execution rigor)
Final offer call
Compensation, start date, and team structure discussion
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
More roles like this
Manager, B2B Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Manager, Partner Growth Marketing (Bangkok Based, Relocation Provided) (Bangkok Based, Relocation Provided)
Agoda • Greater Rio de Janeiro
Senior Manager - Flights Marketing (Bangkok-based, relocation provided)
Agoda • Greater Rio de Janeiro
Estágio de Marketing Digital Growth e IA
ECDD • Rio de Janeiro, Rio de Janeiro, Brazil
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.