The Challenge
My Job Glasses is a French Tech 2030 winner with 820K professionals on platform—now scaling B2B (enterprises, schools, gov). You'll architect the multi-channel acquisition engine to unlock their next growth phase.
Your Mission
Map B2B segments (enterprises, education, admin) and define ICPs; establish baseline metrics for each channel
Audit current Pipedrive setup and ensure Sales team adoption; implement basic CRM hygiene and reporting dashboard
Launch 2-3 multi-channel campaigns (LinkedIn Ads, email nurturing, 1 webinar) targeting top priority segments
Build B2B messaging framework and 3-5 core sales collateral assets (1-pagers, pitch decks, email sequences)
Deliver 40%+ month-over-month qualified lead growth through optimized paid + organic mix
Scale nurturing sequences to 3 segments with >25% engagement rates; reduce sales cycle by 15%
Establish marketing automation workflows in your platform; document playbooks for content + outbound teams
Present quarterly business review showing channel ROI, CAC by segment, and 3-5 data-driven optimization wins
KPIs You'll Own
Qualified Leads by Segment
Track MQLs and SQLs separately for enterprises, education, and admin targets to measure acquisition efficiency.
Cost Per Acquisition (CPA)
Monitor blended CPA across all channels (paid, SEO, email, events) vs. customer LTV to optimize spend.
Campaign ROI
Calculate return on paid campaigns, webinars, and email nurturing; target >3:1 ROAS minimum.
Sales Cycle Length & Win Rate
Work with Sales to measure average deal velocity and conversion rate from MQL → customer by segment.
CRM Adoption & Data Quality
Track Pipedrive usage across Sales team and % of records with complete contact/company data.
Tools & Stack
Your Team
Your Manager
Hanna (Head of Marketing)
Current Team
Reporting to Head of Marketing; collaborating with Sales, Content, and Product teams
New role to support B2B acceleration; backfill or expansion unclear
The Package
Salary
€45K-€55K base
Remote
On-site (Station F, Paris)
Benefits & Perks
Company Intelligence
My Job Glasses is Europe's #1 professional networking platform, enabling free face-to-face, video, and phone mentoring across 820K+ professionals. After 9 years and 900K+ connections created, they're a French Tech 2030 winner scaling into B2B (enterprises, schools, government) to democratize career guidance.
Founded
2014
Customers
82K+ active professionals; 900K+ professional connections; 44% brand awareness among 18-30 year-olds in France (Ipsos 2022)
Culture
Impact-focused, network-building mindset; values autonomy, clarity, and mutual enrichment
Is This Role For You?
- You've run B2B lead generation campaigns (3-4+ years) and own multi-channel strategy end-to-end
- You're fluent in LinkedIn, Google, and Meta ads; comfortable with marketing automation and CRM workflows
- You combine strategic thinking with fast execution—you move, measure, optimize, repeat
- You care about the mission: democratizing opportunity and breaking down social/geographic/gender barriers
- You thrive in a lean, collaborative startup environment where you wear multiple hats
- You need remote flexibility or headquarters outside Paris; this is on-site only
- You're uncomfortable with ambiguity or need heavy process/hand-holding; autonomy is core to the role
- You lack hands-on campaign execution experience; this is not a strategy-only position
Interview Process
Initial screening
Conversation with Typhaine (Talent Acquisition Manager)
Interview with Hanna
Head of Marketing—expectations, team fit, strategy approach
Case study / portfolio review
Likely deep-dive on past campaigns, metrics, and decision-making
Final round
Possibly with leadership or cross-functional stakeholders (Sales/Product)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.