The Challenge
Starwood Hotels, a luxury hotel brand founded in 2006, is hunting for a Marketing Director to own their entire brand narrative and guest experience strategy. You'll lead a high-performing team while balancing creative vision with hard metrics in a 24/7 operation.
Your Mission
Audit current marketing tech stack and identify gaps in attribution, guest data, and campaign measurement
Develop Q2-Q3 brand campaign roadmap with clear guest acquisition and engagement targets
Lead your team through a brand positioning workshop to align on core messaging and visual identity
Establish baseline metrics on guest engagement, NPS, and marketing ROI across all channels
Launch 2-3 integrated campaigns driving measurable increases in direct bookings and brand awareness
Build out a guest segmentation strategy using first-party data to personalize marketing by traveler type
Create a content calendar and editorial calendar that feeds social, email, and owned channels
Hire and onboard 1-2 specialist roles (content, paid media, or data analyst) to strengthen team capability
KPIs You'll Own
Direct Booking Rate
Percentage of bookings coming directly through owned channels vs. OTAs-your north star for brand strength.
Guest NPS & Retention
Net Promoter Score and repeat booking rate; hospitality moves on loyalty and word-of-mouth.
Marketing ROI
Revenue generated per marketing dollar spent, tracked by campaign and channel.
Team Engagement & Retention
Your ability to attract and keep top talent; high-performing teams drive results.
Brand Awareness Lift
Unaided and aided brand recall among target luxury traveler segments, measured quarterly.
Tools & Stack
Your Team
Your Manager
VP of Marketing or Chief Marketing Officer (not specified)
Current Team
Marketing team with existing members described as 'innovative' and collaborative; exact headcount not provided
Backfill or expansion role-team exists but underperforming or scaling
The Package
Salary
$140K-$180K base
Variable
Likely annual bonus 15-25% tied to RevPAR, occupancy, and guest satisfaction
Remote
On-site, Nashville, TN. Must be flexible for 24-hour hospitality operations.
Benefits & Perks
Company Intelligence
Starwood Hotels is a luxury hotel brand management company founded in 2006 by Barry Sternlicht, backed by Starwood Capital Group. Mission-driven, they focus on sustainability, guest experience, and team member empowerment across their portfolio of high-end properties.
Founded
2006
Team Size
500+
Funding
Private (backed by Starwood Capital Group)
Customers
Luxury leisure and business travelers globally
Culture
Collaborative, sustainability-focused, inclusive. They emphasize thoughtfulness, respect for nature, and team member engagement.
Is This Role For You?
- You've spent 5+ years in luxury hospitality or lifestyle brand marketing and can talk RevPAR, ADR, and occupancy in your sleep
- You're a creative who loves data-you can brief a designer and build a regression model in the same day
- You thrive leading teams through ambiguity and love mentoring emerging marketing talent
- You're energized by 24/7 operations and can pivot fast when a competitor launches or a crisis hits
- You've only worked in B2B SaaS or e-commerce; hospitality has different dynamics and KPIs
- You need 100% remote work or can't commit to on-site in Nashville
- You're uncomfortable being the face of the brand-this role requires executive presence and external visibility
Interview Process
Screening Call
30 min with recruiter on background, luxury hospitality experience, and motivation.
Marketing Challenge
Take-home: Develop a 90-day brand campaign strategy for a specific property or segment.
Director-Level Interview
60 min with CMO or VP Marketing. Deep dive on leadership philosophy, team building, and past ROI wins.
Stakeholder Panel
Meet with finance, ops, and guest experience leaders to assess cross-functional collaboration.
Final Round
Conversation with C-suite (likely CEO or COO) to confirm vision and cultural fit.
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