The Challenge
Solera processes 300M+ digital transactions annually across 120+ countries. You'll own campaign execution and lead generation for their North American dealer solutions—translating product strategy into high-performing multi-channel campaigns that move the needle for automotive dealerships.
Your Mission
Map current demand gen channels (email, paid, in-product ads, web) and establish baseline KPIs and ROI benchmarks
Execute 2-3 full-funnel campaigns across owned + paid channels, A/B testing messaging and creative for dealer personas
Build sales enablement collateral (one-sheets, case studies, email templates) aligned with top dealer pain points
Establish weekly campaign performance dashboard tracking leads, cost-per-lead, and conversion rates by channel
Optimize paid media spend with 20%+ improvement in cost-per-lead or lead quality score vs. baseline
Launch ABM pilot targeting 5-10 high-value dealer accounts with custom content and landing pages
Increase email engagement rates by 15-25% through segmentation and behavioral automation testing
Own end-to-end lead pipeline reporting to Marketing Director, forecasting monthly lead volume by source
KPIs You'll Own
Cost-Per-Lead (CPL)
Track CPL by channel (email, paid media, organic) to optimize budget allocation and ROI.
Lead-to-Opportunity Conversion Rate
Measure % of marketing leads that convert to sales-qualified opportunities within 30 days.
Campaign ROI
Calculate revenue attributed to campaigns divided by total campaign spend across all channels.
Email Engagement Rate
Monitor open rate, click-through rate, and unsubscribe rate for demand gen email programs.
Paid Media ROAS
Return on ad spend for paid search, display, and social campaigns targeting dealer personas.
Tools & Stack
Your Team
Your Manager
Marketing Director
Current Team
Marketing Director, Marketing Operations team, cross-functional Sales and Product teams
New role to scale North American demand gen and campaign execution
The Package
Salary
$85K-$120K base
Remote
On-site in Mexico City Metropolitan Area; occasional travel for industry events and company meetings
Benefits & Perks
Company Intelligence
Solera is a global data and software services company transforming the vehicle lifecycle and asset protection (homes, digital identity). With 6,500 team members, they process 300M+ digital transactions annually for 280K+ partners in 120+ countries. They've built an uncommon, innovation-focused culture driven by cognitive answers, algorithms, and automation.
Team Size
6500
Customers
280,000+ partners and customers across automotive, insurance, and asset protection verticals
Culture
Uncommon, innovative culture focused on bringing the future to bear today through automation and digital transformation
Is This Role For You?
- You've run 6-8 years of B2B demand gen campaigns and know how to optimize email, paid media, and web for lead quality
- You obsess over metrics—you can't ship a campaign without a clear KPI framework and weekly performance tracking
- You thrive in cross-functional, fast-paced environments where you wear multiple hats (campaign ops, copywriting, analysis)
- You've done ABM, sales enablement, or field marketing and understand how to bridge marketing and sales incentives
- Automotive software experience is a plus, but you're a generalist comfortable learning new verticals fast
- You prefer brand awareness campaigns over lead generation and ROI—this is pure performance marketing
- You need 100% remote flexibility; this is on-site in Mexico City with occasional travel required
- You're not comfortable with ambiguity or pivoting strategy based on weekly performance data
- You're looking for a strategic, high-level role; this is hands-on execution—you'll be building briefs, optimizing campaigns, and tracking spreadsheets
Interview Process
Screening call
Hiring manager assesses your B2B demand gen background, automotive experience (if any), and multi-channel campaign execution
Case study / Portfolio review
Walk through a past campaign you owned—metrics, channels, A/B tests, ROI, lessons learned
Technical assessment
Possible marketing ops or analytics task (e.g., campaign brief, KPI framework, spreadsheet analysis)
Team interviews
Conversations with Marketing Director, cross-functional Sales/Product stakeholders, and potentially marketing operations
Interested in this role?
Apply now and hear back within days, not weeks.
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