The Challenge
Softys is Latin America's tissue leader scaling their Professional segment hard. You'll own the full B2B growth funnel—acquisition through expansion—turning data into sales velocity while building the next wave of growth talent.
Your Mission
Map and baseline current B2B funnel performance across all channels; establish KPI/OKR framework and dashboards for executive visibility
Design and launch first round of A/B tests on high-impact conversion points (landing pages, nurture sequences, pricing tiers)
Align growth strategy with Sales, Product, and BI teams; document cross-functional workflows and cadences
Audit existing CRM setup (Pipedrive) and marketing automation stack; identify top 3 quick wins for immediate optimization
Deliver 20%+ improvement in qualified lead generation and conversion rates through channel optimization and funnel experiments
Build and operationalize full-funnel dashboard with real-time KPIs; run weekly performance reviews and monthly strategy adjustments
Launch customer retention/expansion playbook targeting upsell and cross-sell with measurable revenue impact
Develop and mentor 2-3 junior growth analysts; create career frameworks and technical learning programs within team
KPIs You'll Own
Customer Acquisition Cost (CAC)
Track cost per qualified B2B customer across channels to optimize spend efficiency.
Conversion Rate by Funnel Stage
Monitor conversion rates at awareness, consideration, and decision stages to identify bottlenecks.
Customer Lifetime Value (CLV)
Measure total revenue generated per customer over lifetime to guide retention and expansion strategies.
Monthly Recurring Revenue (MRR) Growth
Track month-over-month revenue growth driven by new customer acquisition and expansion.
Net Revenue Retention (NRR)
Gauge health of existing customer base through upsell, cross-sell, and churn metrics.
Tools & Stack
Your Team
Your Manager
Not specified—likely Commercial or Sales Director
Current Team
Growth team structure not detailed; you'll mentor junior analysts and stagiaires
Growth team expansion or backfill for senior analyst role
The Package
Salary
R$120K-R$160K base
Remote
On-site in São Paulo, SP; relocation assistance not mentioned
Benefits & Perks
Company Intelligence
Softys is Latin America's leading tissue company serving both consumer and professional segments. They're scaling Softys Professional B2B offering and need growth leadership to drive customer acquisition, activation, and expansion in a data-driven way.
Customers
B2B professional cleaning and hygiene segment across LATAM
Culture
Agile-first, experimentation mindset, cross-functional collaboration, talent development focus
Is This Role For You?
- You've lived B2B growth marketing (SaaS, software, or high-volume commercial sales) and can tie metrics to revenue impact
- You're fluent in Excel, CRM systems, and A/B testing—and excited to build dashboards and rituals around data
- You want to lead and mentor while staying hands-on with strategy and execution; you thrive in cross-functional environments
- You speak Portuguese or are willing to learn quickly; you're based in or happy to relocate to São Paulo
- You need remote work flexibility—this is 100% on-site in São Paulo
- You're purely theoretical or uncomfortable with ambiguity; this role demands rapid experimentation and iteration
- You lack hands-on B2B growth experience or can't back strategic decisions with data and metrics
Interview Process
Initial screening
Recruiter call to validate background, growth experience, and enthusiasm for B2B and mentorship
Growth strategy case study
Walk through a past growth initiative: channel selection, A/B tests, KPIs, learnings, and ROI
Team interview
Meet with hiring manager, Sales lead, and/or BI owner to assess collaboration, communication, and product sensibility
Final round
Senior leadership conversation on vision for Softys Professional growth and team development philosophy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.