The Challenge
SKIMS is scaling globally and needs a search leader to own organic growth end-to-end. You'll build the SEO + GEO/AEO strategy that drives scalable customer acquisition and revenue while embedding search-first thinking across product, creative, and retail teams.
Your Mission
Audit and baseline current organic performance across all markets; identify quick wins in technical SEO and content gaps
Establish measurement framework and reporting cadence with leadership; define organic KPIs tied to revenue impact
Map cross-functional dependencies and build operating rhythm with Digital Product, Engineering, Merch, and Creative teams
Develop 12-month global SEO + GEO/AEO roadmap with phased priorities and resource allocation
Execute foundational technical SEO improvements; achieve measurable organic traffic and visibility gains across priority markets
Launch AI/AEO experimentation program; test and scale emerging search tactics with clear performance benchmarks
Own local listings strategy; integrate store visibility initiatives with Retail and Customer Experience teams
Build and train internal search expertise; reduce agency dependency through documented processes and reporting systems
KPIs You'll Own
Organic Traffic Growth
Month-over-month and year-over-year organic search sessions across all markets and device types.
Organic Revenue Impact
Revenue attributed to organic search channel, tracked through conversion attribution modeling.
Keyword Rankings & Visibility
Ranking position and search visibility for priority high-intent keywords tied to business goals.
Core Web Vitals & Technical Performance
Site health metrics (LCP, CLS, FID) and crawl efficiency to support ranking and user experience.
Local Listing Performance
Store visibility, local pack rankings, and review metrics across Google My Business and local platforms.
Tools & Stack
Your Team
Your Manager
Chief Digital Officer or VP of Growth (implied)
Current Team
Cross-functional: Digital Product, Engineering, Site Merchandising, Creative, Retail, Customer Experience teams
New Director role to scale organic growth function
The Package
Salary
$180K-$240K base
Remote
On-site in Los Angeles Metropolitan Area
Benefits & Perks
Company Intelligence
SKIMS is a vertically integrated apparel brand redefining intimates, loungewear, and shapewear through technically innovative, comfort-driven products. Operating at the intersection of culture, innovation, and commerce, SKIMS is scaling globally with a focus on operational excellence and inclusive, high-performance teams.
Culture
Creativity, collaboration, operational excellence; values-driven, ambitious, curious individuals
Is This Role For You?
- You've built and scaled organic growth from 0 to millions in traffic at a high-growth DTC or mid-market brand
- You're equally comfortable in Google Search Console and strategy rooms; you can code your own audits or own P&L impact
- You stay ahead of search algorithm shifts and AI trends-not just reading about them, but experimenting with real results
- You thrive in cross-functional environments and can influence without authority; you build processes that compound over time
- You're an agency person who's never owned organic growth P&L at a single brand end-to-end
- You focus only on technical SEO or only on content; this role demands mastery of both plus strategic thinking
- You can't commit to on-site in LA or prefer remote flexibility as a priority
Interview Process
Recruiter Screen
30-min conversation on background, SEO experience, and fit for the role
Hiring Manager Interview
45-60 min with VP/CDO: dive into past organic growth campaigns, metrics, and cross-functional collaboration examples
Technical Audit & Presentation
Take-home project or live audit of SKIMS organic performance; present findings and recommendations
Cross-Functional Panel
Meet with Digital Product, Engineering, and Merch leads to assess collaboration and strategic thinking
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.