The Challenge
Shopee is scaling social commerce in Brazil and needs a growth strategist to own the entire expansion playbook. You'll drive adoption, monetization, and user engagement across live shopping—a category exploding across Latin America.
Your Mission
Map current Social Commerce funnel metrics and identify top 3 growth levers (adoption, frequency, AOV)
Launch 2-3 targeted CRM campaigns for B2B seller activation and B2C buyer engagement
Establish weekly growth dashboard tracking KPIs: live session volume, conversion rate, repeat participation
Audit livestream UX/workflow and document 5+ optimization opportunities with impact estimates
Achieve 40%+ QoQ growth in active Social Commerce users through coordinated marketing + product initiatives
Develop and test 2 new seller acquisition motions (vertical/category focus or incentive models)
Scale B2B lives to [target]: establish seller cohort program + training content to drive participation
Build predictive model identifying high-LTV social commerce cohorts for targeted retention campaigns
KPIs You'll Own
Live Session Volume (Weekly/Monthly)
Total number of active livestreams across B2B and B2C, tracking growth rate and seller participation.
Conversion Rate (Live → Purchase)
Percentage of viewers converting to buyers during or immediately after livestream events.
Repeat Participation Rate
% of users returning for 2+ social commerce sessions within 30 days; core retention metric.
GMV (Gross Merchandise Value) from Social Commerce
Total revenue attributed to livestream channel; direct business impact measure.
Seller Activation & Retention
% of onboarded sellers hosting 3+ lives; % remaining active 60+ days post-onboarding.
Tools & Stack
Your Team
Your Manager
Head of Social Commerce or Growth Lead (not specified)
Current Team
Cross-functional: Marketing Lives, CRM, Business Development, Content, Data & Insights teams
New growth strategy role to lead Social Commerce expansion
The Package
Salary
R$120K-R$180K base
Variable
Annual discretionary performance bonus
Remote
On-site in São Paulo with hybrid flexibility
Benefits & Perks
Company Intelligence
Shopee (Shô locally in Brazil) is Southeast Asia's leading e-commerce platform, expanding aggressively into Latin America. They're betting on social commerce—livestream shopping—as the next growth frontier. Brazil is a key market for this pivot.
Customers
Millions of buyers and thousands of sellers across Brazil
Culture
High-velocity, diverse, bias-to-action. They reward people who own big problems end-to-end and ship fast. Collaboration across functions is core.
Is This Role For You?
- You obsess over data and can spot growth leaks in funnels; gut feel gets tested, not trusted
- You've scaled a consumer feature, marketplace, or community from early adoption to millions of users
- You're fluent in English and comfortable navigating Portuguese-speaking collaborators
- You love livestream commerce / social selling and see the category evolving rapidly
- You need remote flexibility—this is on-site São Paulo only with limited hybrid
- You're uncomfortable with ambiguity; growth strategy is 40% data, 60% hypothesis testing
- You can't translate metrics into narrative for non-technical stakeholders
Interview Process
Initial Screening
Likely HR + hiring manager alignment on background, growth experience, and language fluency
Growth Case Study
Expect a take-home or live case on scaling a new product/feature; they'll want to see your analytical and creative chops
Cross-functional Panel
Meet with marketing, data/insights, and product leads to discuss collaboration style and growth strategy philosophy
Final Leadership Round
Conversation with Head of Social Commerce or Growth leadership on vision, long-term strategy, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.