The Challenge
SFR is France's major telecom player managing millions of customers across Mobile, Fixed, RED, and Numericable brands. You'll own CRM strategy and digital activation for customer segments, directly driving acquisition, upsell, and retention metrics across all touchpoints.
Your Mission
Master SFR's omnichannel CRM architecture and segment strategy; identify 2-3 quick-win optimization opportunities
Execute 4-6 digital animation campaigns end-to-end using Starget, achieving >95% execution accuracy
Build baseline dashboard reporting on campaign performance across Web, Mobile, App, and TV channels
Establish weekly sync cadence with Marketing, Production CRM, and Activation teams; deliver first strategic brief
Own full CRM contact strategy for assigned customer segment; increase segment engagement rate by 15%+
Launch optimized digital animation calendar with A/B testing framework; improve click-through rates by 20%+
Deliver quarterly business review with performance analysis, learnings, and recommendations to leadership
Mentor 2-3 new interns/alternates on processes; document playbooks for omnichannel campaign execution
KPIs You'll Own
Campaign Execution Accuracy
% of CRM and digital animations deployed on-time, on-brief, and meeting technical specs
Segment Engagement Rate
% of target customers engaged via omnichannel contact strategy vs. plan
Digital Animation CTR
Click-through rate on web, mobile, app, and TV animations; benchmark vs. historical baseline
Customer Value Lift
Revenue or ARPU contribution attributed to your contact and animation strategies
Time-to-Insight
Days from campaign close to full performance dashboard and recommendations delivery
Tools & Stack
Your Team
Your Manager
CRM Strategy or Marketing Operations Manager (implied from scope)
Current Team
Cross-functional: CRM Operations, Marketing Strategy, Digital Activation, E-Commerce, Selfcare platform teams
Alternance/Internship backfill role for rotation program
The Package
Salary
€18K-€22K annual (estimated alternance rate + 6% variable bonus at target)
Variable
6% annual bonus based on objectives achievement
Remote
On-site, Paris. Full-time alternance contract.
Benefits & Perks
Company Intelligence
SFR (Altice France) is France's leading telecom operator with 8,000+ employees, serving millions via Mobile, Fixed, RED, and Numericable brands. The company manages complex omnichannel customer engagement across web, mobile, TV, and store—making data-driven marketing and CRM strategy core to growth.
Team Size
8000
Customers
Millions of mobile and fixed telecom subscribers in France
Culture
Large enterprise with structured programs for interns/alternates; emphasis on cross-functional collaboration and customer-centricity
Is This Role For You?
- You're sharp with Excel, PowerPoint, and dashboards—can turn raw data into strategic insights fast
- You thrive on omnichannel problems: balancing email, web, mobile, app, and TV messaging for one audience
- You love CRM strategy and customer segmentation; you want to see how campaigns directly move business metrics
- You're organized, detail-oriented, and comfortable juggling multiple workstreams in a fast-paced corporate environment
- You speak fluent French or are fluent and comfortable in a French-speaking team
- You need full remote or flexible work—this is on-site in Paris, no negotiation
- You get bored by execution and process; this role is heavy on operational delivery and rigor
- You can't work with legacy systems or corporate tools; SFR runs enterprise stacks, not startup SaaS
Interview Process
Initial screening
Phone/video call with HR or recruiting team; confirm CRM/marketing basics and motivation
Skills assessment
Excel case study (data analysis + dashboard mockup) and PowerPoint brief exercise
Hiring manager interview
Deep dive on omnichannel strategy mindset, customer segmentation experience, and ability to work cross-functionally
Final conversation
Meet potential mentor/team lead; discuss role scope, company culture, and alternance logistics
Interested in this role?
Apply now and hear back within days, not weeks.
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