The Challenge
SFBU is reimagining higher ed in Silicon Valley and needs someone to own the full digital marketing engine. You'll drive enrollment growth through data-driven campaigns across web, paid social, and email—reporting directly to the Director of Communications & Marketing.
Your Mission
Audit current digital marketing stack (GA4, CRM, paid platforms) and establish baseline performance metrics across all channels
Develop and implement UTM tagging strategy and conversion tracking across Google Ads, Meta, LinkedIn, and website
Launch first optimized enrollment campaign across paid media with clear attribution and ROI tracking
Build foundational dashboards in GA4 and reporting cadence for leadership visibility into digital performance
Increase enrollment pipeline qualified leads by 30%+ through conversion funnel optimization and audience segmentation
Establish and execute SEO strategy for SFBU.edu including technical audits, content optimization, and accessibility compliance (WCAG)
Own full-funnel attribution model across CRM, email, and paid channels with clear ROI by campaign type
Scale high-performing paid media campaigns and reduce cost-per-lead by 20%+ through continuous optimization
KPIs You'll Own
Cost Per Lead (CPL)
Track and optimize the cost to acquire a qualified enrollment lead across all paid channels.
Conversion Rate by Channel
Monitor landing page and form conversion rates across organic, paid, and email campaigns.
Return on Ad Spend (ROAS)
Measure revenue impact of paid media spend across Google, Meta, and LinkedIn platforms.
Organic Traffic & Rankings
Track website traffic growth and keyword rankings for enrollment-focused pages.
Email Engagement Rate
Monitor open rates, click rates, and conversion rates for CRM-integrated enrollment campaigns.
Attribution by Source
Clear visibility into which touchpoints drive enrollments using multi-touch attribution.
Tools & Stack
Your Team
Your Manager
Director of Communications and Marketing
Current Team
Communications and Marketing department (team composition not specified)
New role or backfill - not specified
The Package
Salary
$85K-$110K base
Remote
On-site in Fremont, CA (listed as hybrid but emphasis on on-site presence)
Benefits & Perks
Company Intelligence
San Francisco Bay University is a nonprofit, WASC-accredited institution in Silicon Valley reimagining higher education through academic innovation, community impact, and student success. They focus on inclusive, technology-driven education preparing graduates for global leadership.
Culture
Mission-driven, innovative, technology-focused, community-oriented higher education institution
Is This Role For You?
- You've managed paid media budgets (Google Ads, Meta, LinkedIn) and optimized ROAS in previous roles
- You're comfortable in GA4 and CRM systems and can build dashboards that tell a story to leadership
- You thrive owning full-funnel performance and connecting digital touchpoints to enrollment outcomes
- You want strategic autonomy to build a data-driven marketing engine from the ground up
- You care about education impact and mission-driven work, not just vanity metrics
- You need 100% remote—this role is on-site in Fremont with hybrid flexibility
- You prefer pure strategy without hands-on execution (you'll be managing campaigns and dashboards daily)
- You haven't worked with GA4, CRM platforms, or conversion tracking at scale before
- You're looking for high-growth startup chaos—higher ed moves deliberately
Interview Process
Phone Screen
HR/hiring manager conversation on background, motivation, and digital marketing experience
Technical Assessment
GA4 analysis case study or portfolio review of past campaigns with metrics
In-Person/Zoom Interview
Director of Communications & Marketing discusses strategy, channel expertise, and enrollment priorities
Cross-Functional Conversation
Stakeholder meeting with Enrollment and Admissions leadership on collaboration and priorities
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.