What you'll do
Req ID: 589564 Posting Start Date: 24/08/2026 APPRENTICESHIP - Growth Marketing Project Specialist (M/F/X) Req ID: 589564 Posting Start Date: 24/08/2026 Paris 75_FRA RMCBFM Commercial - Sales & Marketing Apprenticeship Full Time
RMC BFM Group, the third-largest private media group in France, offers a rich editorial offering combining high-quality continuous news coverage, both national and regional, with a wide range of entertainment content.
Within RMC BFM’s Growth Marketing team, you will play a key role in user acquisition, retention and engagement.
General information Paris 75_FRA RMCBFM Commercial - Sales & Marketing Apprenticeship Full Time
Your responsibilities
Digital Performance Management
- Analyze and monitor the performance of various platforms: websites, applications, CTV and external platforms, as well as different verticals (publishing, streaming).
- Develop tools and dashboards to track objectives and KPIs, including audience, engagement, acquisition and retention.
- Measure the impact of implemented initiatives.
Provide reports and in-depth analyses to business teams and editorial departments, enabling them to adjust their strategies based on performance results.
Audience Development & Acquisition
Recommend and implement audience growth strategies in collaboration with cross-functional teams, including Product, Platforms, SEO and Technology.
- Implement app growth levers such as SEA and ASO.
- Monitor acquisition campaigns focused on traffic and app growth.
App Marketing
- Optimize the visibility of our applications across app stores (App Store, Google Play, etc.) through ASO (App Store Optimization) initiatives.
Provide recommendations to improve the visibility and conversion rate of app store listings: keywords, visuals, descriptions, etc.
- Identify and activate new growth opportunities to increase visibility and engagement around the Group’s content, products and programs.
- Develop concrete and innovative action plans to maximize the impact of marketing campaigns.
Ensure that marketing initiatives are aligned with growth objectives and audience expectations.
Profile Educational background in Digital Marketing, Business School or University. Curious, rigorous and analytical, with strong problem-solving skills. Good understanding of the digital ecosystem. Strong interest in current affairs and the media industry.
Would you like to develop your growth marketing skills within a major media group and make a tangible contribution to its digital challenges? Apply now!
Apprenticeship: 1 or 2 years
Location: Paris 15th arrondissement
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.