The Challenge
RELX is a global analytics and data technology leader, and they're building out their South American presence. You'll own the full marketing playbook—from strategy to execution—driving pipeline and revenue growth across the region with complete autonomy.
Your Mission
Map regional market landscape, competitive positioning, and key buyer personas for assigned solutions; deliver market analysis to Sales and leadership
Launch 2-3 integrated demand generation campaigns (mix of digital, email, events) targeting high-priority segments with baseline lead volume and quality metrics
Establish content calendar and produce 4-6 high-impact assets (whitepapers, case studies, webinar content) aligned to buyer journey
Build operational relationships with Sales, Market Planning, and Consulting teams; define shared KPIs and communication cadence
Execute 3-4 major go-to-market initiatives including at least one product launch or regional event; measure pipeline contribution and ROI
Optimize campaign performance: achieve target cost-per-lead, conversion rates, and engagement metrics; iterate based on data
Scale thought leadership presence: 8-10 published assets, 2+ webinars, social/content strategy firing across channels
Deliver quarterly marketing performance reports with clear revenue attribution; build forecasting model for pipeline impact
KPIs You'll Own
Pipeline Contribution
Marketing-sourced pipeline value attributed to campaigns and initiatives; direct linkage to revenue targets.
Cost Per Lead (CPL)
Blended cost across channels; benchmark against industry standards for B2B tech in LATAM.
Lead-to-Opportunity Conversion Rate
Percentage of marketing-qualified leads that convert to sales opportunities; measure Sales alignment.
Campaign ROI
Revenue generated from campaigns vs. total marketing spend; includes events, digital, content, and demand gen.
Event ROI
Leads, pipeline, and revenue generated from trade shows, webinars, and customer meetings vs. event costs.
Tools & Stack
Your Team
Your Manager
Senior Marketing Manager, LATAM (Business Services Marketing Division)
Current Team
Dynamic, high-performing LATAM marketing team; cross-functional collaboration with Sales, Market Planning, Consulting, and Corporate Marketing
New role or backfill not specified; joining established team
The Package
Salary
$65K-$85K base
Remote
On-site in Bogota, D.C., Colombia (full-time)
Benefits & Perks
Company Intelligence
RELX is a global data and analytics technology company serving high-growth, mission-critical sectors including fraud, compliance, risk, and financial crime. They're expanding aggressively in South America and need hands-on marketing leadership to drive regional growth and market penetration.
Customers
Financial services, compliance, risk management, and fraud detection organizations across enterprise and mid-market
Culture
Fast-paced, results-driven, collaborative, values creativity and strategic thinking with high autonomy
Is This Role For You?
- You've spent 5+ years in B2B marketing and can tie campaigns directly to pipeline and revenue—not just vanity metrics
- You're fluent in Spanish (native speaker) and comfortable working in a bilingual environment with global stakeholders
- You thrive with autonomy and own strategy-to-execution end-to-end; you don't need constant direction
- You've managed integrated campaigns (events, content, digital, email) and can juggle multiple workstreams without dropping balls
- You're data-driven and analytical; you obsess over ROI, conversion rates, and optimizing based on results
- You're a B2C marketer or lack hands-on B2B campaign execution experience—this role requires deep B2B playbook knowledge
- Spanish fluency is not native-level; writing and grammar must be flawless for regional communications and content
- You need heavy structure, approval chains, or lots of oversight; this is a flat org and requires independent problem-solving
- You're looking for remote flexibility; this is on-site in Bogota and requires in-person presence for events, Sales collaboration, and team dynamics
Interview Process
Screening Call
Recruiter screens for B2B marketing background, Spanish fluency, and fit with regional role and on-site location
Marketing Manager Interview
Deep-dive on campaign execution, ROI measurement, stakeholder management, and specific examples of demand gen success
Senior Marketing Manager (LATAM) Interview
Strategic alignment; discussion of regional market strategy, team dynamics, and career growth expectations
Cross-Functional Stakeholder Round
Brief conversation with Sales or Market Planning leader to assess collaboration fit and communication style
Interested in this role?
Apply now and hear back within days, not weeks.
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