The Challenge
Sage Home Loans is modernizing the mortgage industry with a mission to make lending simple. You'll own the complete digital growth engine-from paid acquisition to organic search to conversion optimization-in a fast-moving, regulated environment where strategy execution directly impacts loan volume.
Your Mission
Audit and optimize paid media spend across search, social, display, and emerging channels to establish baseline ROAS and CPL benchmarks
Develop and present a modern search strategy roadmap covering SEO, AEO, and GEO with quick-win recommendations
Implement rigorous landing page testing framework to identify top conversion opportunities and reduce drop-off friction
Establish core KPIs and analytics infrastructure (dashboards, attribution model, CRM integrations) for transparent performance tracking
Scale paid media ROAS by 20-30% through budget reallocation, creative testing, and audience refinement across channels
Launch AEO and GEO strategies with measurable visibility gains in AI search surfaces and featured snippets
Increase qualified lead flow by 25%+ through web conversion optimization and funnel redesign
Build and execute integrated content strategy aligned with paid priorities and search demand, improving content ROI
KPIs You'll Own
ROAS (Return on Ad Spend)
Measure paid media efficiency across all channels, targeting channel-specific benchmarks and optimization targets.
CPL (Cost Per Lead)
Track acquisition cost for qualified mortgage leads, broken down by channel and campaign to guide budget allocation.
Conversion Rate (Ad Click to Application)
Monitor end-to-end funnel conversion from paid/organic click through application start to identify optimization opportunities.
Organic Visibility & Rankings
Track keyword rankings, share of voice, featured snippet capture, and AI search visibility across traditional and emerging search surfaces.
Qualified Lead Volume
Measure total mortgage leads generated by all digital channels, segmented by source and quality indicators.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP of Marketing or CMO
Current Team
Not specified; likely includes paid media, SEO, content, and analytics specialists
Backfill or new strategic hire given scope and seniority level
The Package
Salary
$130K-$160K base
Remote
Hybrid: Tuesday-Thursday on-site in South Charlotte, NC headquarters; Monday and Friday fully remote
Benefits & Perks
Company Intelligence
Red Ventures is a major digital marketing and commerce company that owns and operates Sage Home Loans, a fintech platform on a mission to simplify mortgages. Sage operates in a regulated industry requiring compliance expertise alongside growth marketing rigor.
Customers
Homebuyers seeking simple, transparent mortgage solutions
Culture
Fast-moving, ownership-driven, cross-functional, regulated environment with emphasis on client education and simplicity
Is This Role For You?
- You've led paid media, organic search, or full-funnel digital strategy with proven ROAS and CPL improvements
- You're energized by regulated industries (fintech, insurance, healthcare) where compliance shapes creative execution
- You think beyond campaigns to long-term impact-owning strategy, not just executing tactics
- You're comfortable in hybrid settings and excel at async cross-functional leadership
- You have hands-on analytics chops and can build dashboards without waiting for the data team
- You need 100% remote work-this role requires Tuesday-Thursday on-site commitment in Charlotte
- You're unfamiliar with mortgage, lending, or regulated industry compliance-the learning curve is steep
- You prefer isolated channel ownership over integrated strategy-this role demands deep cross-functional ownership
- You haven't managed meaningful paid media or organic search budgets-this requires operational execution experience at scale
Interview Process
Initial Screening
Recruiter call to assess background in paid media, SEO, and digital strategy; confirm Charlotte hybrid commitment
Marketing Manager Interview
Conversation with hiring manager or peer; focus on past ROAS wins, attribution strategy, and cross-functional collaboration examples
Strategic Case Study or Presentation
Build a 30-min presentation on how you'd optimize Sage's digital funnel (likely based on their current website/strategy)
Senior Leadership Conversation
Interview with VP of Marketing or CMO; discussion of long-term vision, product alignment, and leadership philosophy in regulated space
Team Fit Conversation
Optional chat with cross-functional partners (Product, Analytics, Compliance) to assess collaboration style
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