The Challenge
Reach Industries is building Lumi, a visual AI copilot for scientists that's already gaining traction with biotech and pharma customers. You'll own the entire growth marketing engine from day one-defining ICPs, running campaigns across channels, and scaling pipeline generation for a frontier tech startup with strong product-market signals.
Your Mission
Define and validate ICPs, personas, and messaging framework with sales and early customers; lock in go-to-market positioning
Establish marketing automation stack and implement lead scoring + nurture workflows; create repeatable demand gen playbook
Launch 2-3 high-impact campaigns (content, webinar, paid) targeting life science personas; measure and optimize conversion metrics
Build marketing SLAs with sales team; establish weekly pipeline reviews and feedback loops to align commercial priorities
Generate consistent pipeline volume meeting sales targets; optimize CAC and payback period across channels
Build and launch 2-3 strategic partnerships or integrations that expand reach into biotech/pharma ecosystems
Establish thought leadership calendar and ship 6+ pieces of owned content (case studies, whitepapers, blog); track engagement and pipeline attribution
Hire and onboard first growth/marketing team member; document repeatable processes and campaign playbooks for scale
KPIs You'll Own
Pipeline Generated (Monthly)
Total qualified opportunities sourced from marketing campaigns, tracked through CRM.
CAC (Customer Acquisition Cost)
Cost per qualified lead by channel; track organic vs. paid, improve efficiency over time.
Lead-to-Opportunity Conversion Rate
Percentage of marketing-generated leads that convert to sales-qualified opportunities.
Campaign ROI
Revenue influenced by each campaign divided by spend; test and scale winners.
Website Traffic & Engagement
Monthly visitors, time-on-site, demo requests; key funnel early-stage metrics.
Partnership/Ecosystem Pipeline Contribution
Percentage of total pipeline sourced via partnerships and integrations.
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Solo function initially; will collaborate closely with Head of Commercial and sales team
New role; will hire first marketing team member within 6 months
The Package
Salary
$180K-$220K
Variable
Commission on pipeline generation (structure TBD)
Equity
Equity package likely included but not specified
Remote
On-site, Boston MA
Benefits & Perks
Company Intelligence
Reach Industries builds intelligent systems that augment human capability. Their flagship product, Lumi, is a visual AI copilot for scientists that automates data capture, insights, and lab workflows-already adopted by biotech and pharma organizations. Early-stage startup with strong product-market signals and frontier tech pedigree.
Customers
Life science organizations (biotech, pharma) using Lumi platform
Culture
Obsessed with making science better; frontier tech roots; operator-focused; collaborative cross-functional teams
Is This Role For You?
- You've built growth marketing functions from zero at 2+ early-stage startups and thrive on ambiguity and rapid execution
- You have 7+ years B2B SaaS/growth demand gen experience and deep familiarity with enterprise sales cycles, CRM, and marketing automation
- You're hands-on: you can write copy, design simple creative assets, run paid campaigns, and operate the full funnel-not just strategy
- You have background in B2B SaaS, AI, or life sciences; you understand the regulatory and technical complexity of biotech/pharma buyers
- You're analytical and experimental: you obsess over metrics, test continuously, and measure everything against CAC and pipeline impact
- You need a large existing team or want to hire 10+ people immediately; this is a solo build role for your first 6 months
- You're primarily brand/creative-focused or prefer high-level strategy over hands-on execution and campaign operations
- You lack B2B SaaS or life sciences domain knowledge; the learning curve on regulatory and scientific buyer behavior will be steep
- You need established processes and proven playbooks; you'll be inventing them here and thriving on iteration beats you
Interview Process
Initial Screening
Chat with CEO or Head of Commercial about your early-stage marketing background and Lumi use case relevance.
Deep Dive
Present a 30-min growth marketing strategy for Reach Industries: ICPs, channels, first 90-day campaign plan, and how you'd measure success.
Sales Collaboration Round
Meet Head of Commercial and sales team to align on go-to-market, pipeline targets, and cross-functional working style.
Reference Checks
References from prior early-stage growth marketing roles; focus on autonomous operators and pipeline impact.
Offer & Close
CEO close; finalize compensation, equity, and first-month objectives.
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.