The Challenge
Rare Beauty is redefining beauty standards and mental health conversation at scale across 30+ markets. You'll lead global consumer marketing strategy for a purpose-driven brand with serious cultural momentum, owning everything from campaign strategy to retail partnerships to budget allocation.
Your Mission
Map current consumer marketing tech stack and audit performance across paid, owned, earned channels to identify optimization gaps
Establish clear quarterly KPI framework and reporting cadence aligned with go-to-market priorities across all markets
Conduct cross-functional stakeholder interviews (PR, Influencer, Social, DTC, Retail) to build relationships and align on upcoming campaign calendar
Develop 90-day consumer marketing strategy document with prioritized initiatives, budget allocation, and success metrics
Launch and measure 2-3 major global campaigns (paid, owned, earned) with 25%+ improvement in engagement or conversion vs. prior year
Build and onboard high-performing consumer marketing team with clear roles, development plans, and accountability metrics
Establish omnichannel performance dashboard tracking ROI across digital, retail, and experiential touchpoints in key markets
Negotiate and execute joint marketing strategies with top 3-5 global retail partners with measurable traffic and conversion lift
KPIs You'll Own
Campaign ROI (Revenue per $ Spent)
Measure return on investment across paid and owned channels, targeting 3-5x+ depending on channel and campaign type.
Brand Engagement Rate
Track social, earned, and owned media engagement (likes, comments, shares, mentions) as a proxy for cultural relevance and conversation.
Retail Partner Lift (Traffic & Conversion)
Measure incremental traffic and conversion uplift at retail locations tied to co-marketing initiatives.
Campaign Launch Timeline
Track end-to-end go-to-market execution speed from approval to launch across 30+ markets.
Marketing Budget Efficiency
Monitor spend vs. plan and ROI by channel, ensuring optimal allocation across paid, owned, and earned.
Tools & Stack
Your Team
Your Manager
Likely CMO or Chief Brand Officer (not specified)
Current Team
Consumer marketing team composition not specified; you'll be leading and developing this team
New leadership role; likely backfill or expansion of existing consumer marketing function
The Package
Salary
$200K-$280K base
Variable
Performance bonus likely 20-30% of base (estimated)
Equity
Possible restricted stock units (typical for senior leadership at mid-size CPG/beauty brands)
Remote
On-site in El Segundo, Los Angeles Metropolitan Area; some travel required
Benefits & Perks
Company Intelligence
Rare Beauty, headquartered in El Segundo, California, is a purpose-driven beauty brand focused on breaking down unrealistic standards of perfection and promoting self-acceptance and mental health. The brand operates across 30+ global markets with a mission to empower consumers and redefine what beauty means through products and community.
Customers
Direct-to-consumer, global retail partnerships (30+ markets)
Culture
Purpose-driven, socially conscious, values creativity and cross-functional collaboration; strong emphasis on mental health and self-acceptance
Is This Role For You?
- You've led consumer marketing at a global, high-profile brand and understand how to drive cultural relevance and conversation, not just sales
- You thrive in cross-functional environments and can align disparate teams (PR, influencer, social, retail, creative) around shared objectives
- You're data-driven and can build performance frameworks that measure what matters-but you also have a pulse on culture and emerging trends
- You have budget ownership experience and can optimize spend allocation across paid, owned, and earned channels to maximize ROI
- You're energized by purpose-driven brands and believe in the mission of mental health and self-acceptance, not just selling products
- You need remote flexibility or can't commit to on-site work in the Los Angeles area
- You're a siloed specialist (e.g., only paid social or only PR) and haven't managed integrated, omnichannel campaigns at scale
- You're uncomfortable with travel or building direct relationships with retail partners across multiple regions and time zones
- You lack experience leading and developing teams or struggle with cross-functional collaboration
Interview Process
Phone Screen
Likely HR screening on background, leadership experience, and fit with company values and mission
First Round Interview
Hiring manager (CMO or Chief Brand Officer) discusses consumer marketing strategy, omnichannel experience, and track record at global brands
Cross-Functional Interviews
Conversations with key stakeholders (PR, Influencer, DTC, Retail Marketing) to assess collaboration style and strategic alignment
Case Study / Strategy Presentation
Likely asked to develop a brief consumer marketing strategy or campaign proposal for a specific market or product launch
Executive Round
Final interview with senior leadership to assess cultural fit, vision alignment, and leadership philosophy
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.