The Challenge
RAM BPO is a results-driven organization where marketing is measured by qualified leads delivered to sales, not brand impressions. You'll own the full funnelâfrom campaign design to lead quality optimizationâusing AI and automation to scale what works.
Your Mission
Map current marketing tech stack, identify gaps, and recommend 1-2 automation tools to implement (HubSpot, Klaviyo, or equivalent)
Launch 2-3 high-performing inbound campaigns (landing pages + lead magnets) targeting your ICP with documented conversion rates
Establish lead scoring and qualification framework; deliver first 50+ QBLs to sales with tracking and feedback loops
Document campaign playbooks, budgets, and ROI for 3 paid channels (email, LinkedIn, or display)
Scale top 2 campaigns to consistent 100+ QBLs/month; optimize cost per lead by 20-30%
Build and manage end-to-end automated workflows (nurture sequences, retargeting, partner campaigns) across email and platform ads
Conduct full marketing tech stack audit; justify or replace underperforming tools; train team on new stack
Own paid media budgets ($5K-$25K/month estimated); present monthly performance reviews with actionable optimization recommendations
KPIs You'll Own
Qualified Business Leads (QBLs)
Monthly count of leads that meet your ICP criteria and sales-ready qualification threshold.
Cost Per Lead (CPL)
Blended cost across all acquisition channels; target 20-30% reduction every quarter.
Lead-to-Opportunity Conversion Rate
Percentage of QBLs that convert to sales-qualified opportunities within 30 days.
Campaign ROI
Revenue attributed to marketing campaigns divided by total spend; target 3-5x minimum.
Tools & Stack
Your Team
Your Manager
Unknown (likely Head of Marketing or VP Growth)
Current Team
Unknown team composition
New role or backfill unknown
The Package
Salary
$45K-$65K base (COP equivalent ~$180M-$260M annually, 2026 Colombia market)
Remote
On-site in MedellĂn, Antioquia, Colombia
Benefits & Perks
Company Intelligence
RAM BPO is a growth-focused organization that measures marketing by leads delivered, not vanity metrics. The company values direct execution, data-driven decisions, and ownership mentality. Industry and exact headcount unknown, but positioned as a BPO with emphasis on B2B lead generation and sales support.
Culture
Results-mandatory, ideas-welcome, execution-focused. No corporate fluff; direct accountability for KPIs.
Is This Role For You?
- You've generated 50+ B2B leads/month in a previous role and can prove it with numbers
- You're comfortable with marketing automation platforms and have built automated workflows that actually work
- You think in funnels, not campaignsâyou care about cost per lead and conversion rates
- You own problems without being told; you test, iterate, and report results monthly
- You're fluent in Spanish or willing to operate in a Spanish-primary environment (MedellĂn-based)
- You're a designer/strategist who avoids the details of execution and reporting
- You expect guaranteed salary bumps or equity in a contract role; compensation is fixed
- You need 100% remote work; this is on-site in MedellĂn
- You prefer brand campaigns over performance metrics and lead volume
Interview Process
Initial Conversation
Discussion of your lead generation experience, tools you've used, and past campaign results with metrics.
Case Study / Live Test
You may be asked to audit a campaign, propose a lead gen strategy, or explain how you'd approach a specific channel.
Technical Deep Dive
Walk through a successful automation workflow you've built, including tools, logic, and results.
Team Meeting
Meet with sales leadership or your future manager to align on KPI definitions and expectations.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing â running A/B tests, building funnels, and scaling what works.