Digital Marketing Manager

Job Title: Digital Marketing Manager
Location: Dover, NH (In-Office)
Department: Marketing
Reports To: Vice President of Marketing

Position Overview

Q is seeking a Digital Marketing Manager to lead and execute our digital presence across email, web, and e-commerce channels. This role is responsible for driving direct-to-consumer revenue through lifecycle marketing, website optimization, and campaign execution.

This is a hands-on role for someone who can take ownership of digital performance, execute with precision, and continuously improve results through data-driven decision making. The ideal candidate is both analytical and creative, with the ability to manage campaigns from concept through execution and optimization.

Key Responsibilities

Email Marketing and Lifecycle
• Own and execute the email marketing strategy using Klaviyo
• Build and manage campaigns, automated flows, and audience segmentation
• Develop lifecycle programs including welcome, abandoned cart, and retention strategies
• Create and manage email content that drives engagement and revenue
• Monitor performance and optimize key metrics including open rates, click-through rates, and conversions

E-Commerce and Website Management
• Manage website content, messaging, and product pages
• Work within Adobe Commerce Magento to support site performance, merchandising, and user experience
• Coordinate with internal teams and external partners on site functionality and enhancements
• Ensure website content aligns with product availability, campaign priorities, and brand voice
• Continuously improve conversion rate and overall customer journey

Campaign Execution
• Plan and execute digital campaigns tied to product launches, promotions, and brand initiatives
• Partner with marketing, sales, and product teams to ensure alignment and execution
• Own timelines, deliverables, and overall campaign performance across channels

Analytics and Performance
• Track and analyze performance across email, website, and e-commerce channels
• Leverage data to drive decisions and improve return on investment
• Implement A B testing across campaigns and site experiences
• Provide reporting on performance, insights, and opportunities for improvement

Key Qualifications
• 3 to 5 years of experience in digital marketing, e-commerce, or lifecycle marketing
• Hands-on experience with Klaviyo or similar email marketing platforms
• Experience working within Adobe Commerce Magento or similar e-commerce platforms
• Strong understanding of customer acquisition, retention, and conversion optimization
• Proven ability to analyze data and translate insights into actionable strategies
• Strong attention to detail and ability to execute independently

Preferred Experience

• Background in photography, graphic design, or visual content creation is a plus
• Experience in the firearms, outdoor, or consumer products industry is preferred but not required
• Experience supporting paid media or integrated digital campaigns is a plus

Physical and Work Requirements
• Ability to work on-site in Dover, NH
• Ability to manage multiple projects and deadlines in a fast-paced environment

Equal Opportunity and Employment Statements
Q is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, genetic information, or any other protected status under applicable law.

Employment with Q is at-will meaning either the employee or Q may terminate employment at any time with or without cause or notice consistent with applicable law.