The Challenge
Publicis Connected Media is a human-scale SEO agency inside a global powerhouse (27 agencies, 36 countries). You'll own content strategy and execution for luxury, retail, travel, and finance brands with real budgets—proving that content is SEO's most underexploited lever.
Your Mission
Audit and document current content production workflows; identify 3+ process improvements leveraging AI tools (ChatGPT, Claude) without sacrificing editorial quality
Deliver 15-20 optimized pieces across 3 client accounts, hitting on-page SEO fundamentals (balisage, sémantique, maillage) with measurable organic performance baseline
Map semantic keyword strategies for 2 flagship accounts using YourTextGuru; align content roadmaps with SEO Chef de Projet and establish monthly reporting cadence
Complete internal knowledge transfer; contribute 1 thought leadership piece or case study for Publicis Media's external visibility
Drive 25%+ organic traffic growth across assigned portfolio through content strategy execution; own Search Console and Analytics reporting
Build repeatable content production framework leveraging AI—templates, workflows, QA gates—that scales across 5+ accounts without compromising brand voice
Lead strategic content refresh for 1 priority account (e.g., luxury, travel vertical); A/B test tone/format adaptations; document learnings
Present findings on GEO and LLM impact on content visibility at internal SEO community or external conference; position as emerging expert
KPIs You'll Own
Organic Traffic Growth
Month-over-month % increase in qualified traffic from owned content across assigned accounts.
Content Production Velocity
Number of publishable pieces delivered per sprint with <5% editorial revision requests post-QA.
Keyword Rankings & Visibility
Position movement and impressions for target keywords via Search Console; focus on top 50 revenue-driving queries.
Engagement & Conversion Signals
Scroll depth, time-on-page, and downstream conversion attribution for owned content; segment by account vertical.
AI Workflow Efficiency
Hours saved per content cycle through AI-assisted production; quality scores maintained or improved vs. baseline.
Tools & Stack
Your Team
Your Manager
Chef de Projet SEO
Current Team
BinĂ´me structure: you + SEO Project Lead; broader Publicis Connected Media team including R&D, social, performance marketing, and international offices
New backfill or expansion role; not explicitly stated
The Package
Salary
€38K-€48K base
Remote
Hybrid: Paris Courcelles office, 2 days/week remote (3 days on-site)
Benefits & Perks
Company Intelligence
Publicis Group is a global communications leader (27 agencies, 36 countries). Publicis Connected Media—its integrated media and content division—combines creation, media, data, and tech to serve premium brands. The SEO practice sits within a broader ecosystem of performance marketing, social, data, and commerce expertise.
Team Size
2000
Customers
Fortune 500 luxury, retail, travel, and finance brands
Culture
Results-driven, collaborative binĂ´me structure, proactive ideation expected, high emphasis on innovation and emerging tech (LLMs, GEO)
Is This Role For You?
- You've shipped 3+ years of SEO content in-house or agency and can prove measurable organic impact, not just output
- You already use ChatGPT/Claude/AI in production workflows—you're not learning it on the job, you're scaling it
- You're fluent in English and comfortable pivoting tone for luxury vs. retail vs. finance verticals without losing editorial integrity
- You live by data: you read a Search Console report, spot the problem, and iterate—not ask for permission
- You see content as a creative end in itself rather than a performance lever; ROI skepticism is a red flag here
- You're uncomfortable with AI in production or see it as a threat to 'real writing'—Publicis wants practitioners, not purists
- You need 100% remote: hybrid (3 days in-office) is non-negotiable for binĂ´me collaboration and team culture
Interview Process
Phone screen
Recruiter or SEO PM validates core experience: content volume shipped, AI tools used in anger, English fluency, account diversity
Content portfolio deep-dive
Walk through 2-3 pieces you've optimized: on-page balisage, keyword strategy, performance lift, how AI accelerated production
SEO Chef de Projet conversation
Strategic fit: how you'd approach a multi-account roadmap, collaborate in a binĂ´me, propose optimizations on existing campaigns
Case study or exercise (optional)
Likely a short content brief with semantic research component (YourTextGuru or similar) to test execution speed and SEO rigor
Interested in this role?
Apply now and hear back within days, not weeks.
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